#A368E2 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A368E2 works with other colors. Named schemes with #A368E2 in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #A368E2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A368E2 at work across the surfaces designers actually ship.
:root {
--color-base: #A368E2;
--color-base-rgb: 163 104 226;
--color-base-oklch: oklch(63.4% 0.182 304.0);
--color-50: #F7F2FD;
--color-100: #EADCF9;
--color-200: #D5BBF2;
--color-300: #B68CE3;
--color-400: #9761D1;
--color-500: #783FB6;
--color-600: #5F378B;
--color-700: #462C63;
--color-800: #302041;
--color-900: #1E1528;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F7F2FD',
100: '#EADCF9',
200: '#D5BBF2',
300: '#B68CE3',
400: '#9761D1',
500: '#783FB6',
600: '#5F378B',
700: '#462C63',
800: '#302041',
900: '#1E1528',
},
}
$base: #A368E2; $base-ink: #141310; $base-50: #F7F2FD; $base-100: #EADCF9; $base-200: #D5BBF2; $base-300: #B68CE3; $base-400: #9761D1; $base-500: #783FB6; $base-600: #5F378B; $base-700: #462C63; $base-800: #302041; $base-900: #1E1528; $base-hover: #8231D8; $base-subtle: #E4D6F2;
{
"color": {
"base": {
"value": "#A368E2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F2FD",
"type": "color"
},
"100": {
"value": "#EADCF9",
"type": "color"
},
"200": {
"value": "#D5BBF2",
"type": "color"
},
"300": {
"value": "#B68CE3",
"type": "color"
},
"400": {
"value": "#9761D1",
"type": "color"
},
"500": {
"value": "#783FB6",
"type": "color"
},
"600": {
"value": "#5F378B",
"type": "color"
},
"700": {
"value": "#462C63",
"type": "color"
},
"800": {
"value": "#302041",
"type": "color"
},
"900": {
"value": "#1E1528",
"type": "color"
}
}
}
}