#A43367 is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A43367 works with other colors. Named schemes with #A43367 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #A43367 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A43367 at work across the surfaces designers actually ship.
:root {
--color-base: #A43367;
--color-base-rgb: 164 51 103;
--color-base-oklch: oklch(50.3% 0.156 355.9);
--color-50: #FCF3F7;
--color-100: #F6DFEA;
--color-200: #ECC1D5;
--color-300: #DA95B5;
--color-400: #C56D96;
--color-500: #A94C77;
--color-600: #82405F;
--color-700: #5D3246;
--color-800: #3D2430;
--color-900: #26171E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FCF3F7',
100: '#F6DFEA',
200: '#ECC1D5',
300: '#DA95B5',
400: '#C56D96',
500: '#A94C77',
600: '#82405F',
700: '#5D3246',
800: '#3D2430',
900: '#26171E',
},
}
$base: #A43367; $base-ink: #FFFFFF; $base-50: #FCF3F7; $base-100: #F6DFEA; $base-200: #ECC1D5; $base-300: #DA95B5; $base-400: #C56D96; $base-500: #A94C77; $base-600: #82405F; $base-700: #5D3246; $base-800: #3D2430; $base-900: #26171E; $base-hover: #832853; $base-subtle: #E5C1D1;
{
"color": {
"base": {
"value": "#A43367",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF3F7",
"type": "color"
},
"100": {
"value": "#F6DFEA",
"type": "color"
},
"200": {
"value": "#ECC1D5",
"type": "color"
},
"300": {
"value": "#DA95B5",
"type": "color"
},
"400": {
"value": "#C56D96",
"type": "color"
},
"500": {
"value": "#A94C77",
"type": "color"
},
"600": {
"value": "#82405F",
"type": "color"
},
"700": {
"value": "#5D3246",
"type": "color"
},
"800": {
"value": "#3D2430",
"type": "color"
},
"900": {
"value": "#26171E",
"type": "color"
}
}
}
}