Nearest named color: Mauve Taupe
#A44669
#A44669
Nearest named
Mauve Taupe
Family
Pink
Lightness
52.7%
Chroma
0.129
Hue angle
359.2°
Temperature
Warm
Contrast on white
5.74:1 · AA
Contrast on black
3.24:1 · AA Large
Web-safe
#993366
CSS oklch()
53% 0.13 359

#A44669 is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #A44669

Not just a swatch — here's how #A44669 works with other colors. Named schemes with #A44669 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Mauve Taupe anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Mauve Taupe plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Mauve Taupe sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Mauve Taupe as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Mauve Taupe is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauve Taupe carrying the quiet middle.

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Color Lab

How #A44669 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 74/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 41/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 48/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 29/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 70/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 54/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 35/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 99/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 16/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A44669

For UI
For branding
For interior
For fashion
People also use #A44669 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.7:1. Use
Subtle surface Use #EBDCE1 for cards and hover fills. Tint 80
Avoid beside #A4464A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A44669 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #A44669;
  --color-base-rgb: 164 70 105;
  --color-base-oklch: oklch(52.7% 0.129 359.2);
  --color-50: #FBF4F6;
  --color-100: #F3E2E8;
  --color-200: #E6C6D2;
  --color-300: #D19EB1;
  --color-400: #BA7890;
  --color-500: #9E5771;
  --color-600: #7A485A;
  --color-700: #583743;
  --color-800: #3A272E;
  --color-900: #24191D;
  --color-on-base: #FFFFFF;
}