#A472CF is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A472CF works with other colors. Named schemes with #A472CF in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #A472CF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A472CF at work across the surfaces designers actually ship.
:root {
--color-base: #A472CF;
--color-base-rgb: 164 114 207;
--color-base-oklch: oklch(64.0% 0.143 307.6);
--color-50: #F8F3FB;
--color-100: #EBE0F5;
--color-200: #D8C2EA;
--color-300: #BA98D7;
--color-400: #9C70C2;
--color-500: #7D4FA6;
--color-600: #63427F;
--color-700: #49345B;
--color-800: #31253C;
--color-900: #1F1825;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F3FB',
100: '#EBE0F5',
200: '#D8C2EA',
300: '#BA98D7',
400: '#9C70C2',
500: '#7D4FA6',
600: '#63427F',
700: '#49345B',
800: '#31253C',
900: '#1F1825',
},
}
$base: #A472CF; $base-ink: #141310; $base-50: #F8F3FB; $base-100: #EBE0F5; $base-200: #D8C2EA; $base-300: #BA98D7; $base-400: #9C70C2; $base-500: #7D4FA6; $base-600: #63427F; $base-700: #49345B; $base-800: #31253C; $base-900: #1F1825; $base-hover: #8543BE; $base-subtle: #E3D8ED;
{
"color": {
"base": {
"value": "#A472CF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F3FB",
"type": "color"
},
"100": {
"value": "#EBE0F5",
"type": "color"
},
"200": {
"value": "#D8C2EA",
"type": "color"
},
"300": {
"value": "#BA98D7",
"type": "color"
},
"400": {
"value": "#9C70C2",
"type": "color"
},
"500": {
"value": "#7D4FA6",
"type": "color"
},
"600": {
"value": "#63427F",
"type": "color"
},
"700": {
"value": "#49345B",
"type": "color"
},
"800": {
"value": "#31253C",
"type": "color"
},
"900": {
"value": "#1F1825",
"type": "color"
}
}
}
}