#A64E7A is a mid-toned, warm red. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A64E7A works with other colors. Named schemes with #A64E7A in its natural role, and a note on why the supporting colors balance it.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
How #A64E7A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A64E7A at work across the surfaces designers actually ship.
:root {
--color-base: #A64E7A;
--color-base-rgb: 166 78 122;
--color-base-oklch: oklch(54.7% 0.127 350.8);
--color-50: #FAF4F7;
--color-100: #F2E3EB;
--color-200: #E5C8D6;
--color-300: #CFA0B8;
--color-400: #B77B99;
--color-500: #9A5B7A;
--color-600: #774A61;
--color-700: #563947;
--color-800: #392830;
--color-900: #231A1F;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#FAF4F7',
100: '#F2E3EB',
200: '#E5C8D6',
300: '#CFA0B8',
400: '#B77B99',
500: '#9A5B7A',
600: '#774A61',
700: '#563947',
800: '#392830',
900: '#231A1F',
},
}
$base: #A64E7A; $base-ink: #FFFFFF; $base-50: #FAF4F7; $base-100: #F2E3EB; $base-200: #E5C8D6; $base-300: #CFA0B8; $base-400: #B77B99; $base-500: #9A5B7A; $base-600: #774A61; $base-700: #563947; $base-800: #392830; $base-900: #231A1F; $base-hover: #853F62; $base-subtle: #E2CCD7;
{
"color": {
"base": {
"value": "#A64E7A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF4F7",
"type": "color"
},
"100": {
"value": "#F2E3EB",
"type": "color"
},
"200": {
"value": "#E5C8D6",
"type": "color"
},
"300": {
"value": "#CFA0B8",
"type": "color"
},
"400": {
"value": "#B77B99",
"type": "color"
},
"500": {
"value": "#9A5B7A",
"type": "color"
},
"600": {
"value": "#774A61",
"type": "color"
},
"700": {
"value": "#563947",
"type": "color"
},
"800": {
"value": "#392830",
"type": "color"
},
"900": {
"value": "#231A1F",
"type": "color"
}
}
}
}