Nearest named color: Plum
#A64E7A
#A64E7A
Nearest named
Plum
Family
Pink
Lightness
54.7%
Chroma
0.127
Hue angle
350.8°
Temperature
Warm
Contrast on white
5.26:1 · AA
Contrast on black
3.53:1 · AA Large
Web-safe
#996666
CSS oklch()
55% 0.13 351

#A64E7A is a mid-toned, warm red. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #A64E7A

Not just a swatch — here's how #A64E7A works with other colors. Named schemes with #A64E7A in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

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Color Lab

How #A64E7A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 69/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 43/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 46/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 18/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 72/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 52/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 34/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 99/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 19/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A64E7A

For UI
For branding
For interior
For fashion
People also use #A64E7A with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.3:1. Use
Subtle surface Use #EBDEE4 for cards and hover fills. Tint 80
Avoid beside #A64E5D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A64E7A at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #A64E7A;
  --color-base-rgb: 166 78 122;
  --color-base-oklch: oklch(54.7% 0.127 350.8);
  --color-50: #FAF4F7;
  --color-100: #F2E3EB;
  --color-200: #E5C8D6;
  --color-300: #CFA0B8;
  --color-400: #B77B99;
  --color-500: #9A5B7A;
  --color-600: #774A61;
  --color-700: #563947;
  --color-800: #392830;
  --color-900: #231A1F;
  --color-on-base: #FFFFFF;
}