#A690AA is a muted, temperate magenta. On the Color Lab it reads clean and engineered, restrained and easy to live with. It reproduces cleanly in print.
Not just a swatch — here's how #A690AA works with other colors. Named schemes with #A690AA in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #A690AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A690AA at work across the surfaces designers actually ship.
:root {
--color-base: #A690AA;
--color-base-rgb: 166 144 170;
--color-base-oklch: oklch(68.1% 0.045 321.1);
--color-50: #F8F6F8;
--color-100: #EDE8ED;
--color-200: #DAD1DB;
--color-300: #BDAFC0;
--color-400: #A18EA4;
--color-500: #826F86;
--color-600: #675969;
--color-700: #4B424D;
--color-800: #332D34;
--color-900: #201D20;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F8F6F8',
100: '#EDE8ED',
200: '#DAD1DB',
300: '#BDAFC0',
400: '#A18EA4',
500: '#826F86',
600: '#675969',
700: '#4B424D',
800: '#332D34',
900: '#201D20',
},
}
$base: #A690AA; $base-ink: #141310; $base-50: #F8F6F8; $base-100: #EDE8ED; $base-200: #DAD1DB; $base-300: #BDAFC0; $base-400: #A18EA4; $base-500: #826F86; $base-600: #675969; $base-700: #4B424D; $base-800: #332D34; $base-900: #201D20; $base-hover: #8A6E8F; $base-subtle: #E4DFE5;
{
"color": {
"base": {
"value": "#A690AA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F6F8",
"type": "color"
},
"100": {
"value": "#EDE8ED",
"type": "color"
},
"200": {
"value": "#DAD1DB",
"type": "color"
},
"300": {
"value": "#BDAFC0",
"type": "color"
},
"400": {
"value": "#A18EA4",
"type": "color"
},
"500": {
"value": "#826F86",
"type": "color"
},
"600": {
"value": "#675969",
"type": "color"
},
"700": {
"value": "#4B424D",
"type": "color"
},
"800": {
"value": "#332D34",
"type": "color"
},
"900": {
"value": "#201D20",
"type": "color"
}
}
}
}