#A71D44 is a mid-toned, warm red. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A71D44 works with other colors. Named schemes with #A71D44 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #A71D44 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A71D44 at work across the surfaces designers actually ship.
:root {
--color-base: #A71D44;
--color-base-rgb: 167 29 68;
--color-base-oklch: oklch(47.9% 0.172 11.3);
--color-50: #FDF1F5;
--color-100: #FADBE4;
--color-200: #F3BACA;
--color-300: #E58AA4;
--color-400: #D35F80;
--color-500: #B83D60;
--color-600: #8C354E;
--color-700: #642B3B;
--color-800: #412029;
--color-900: #28151A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FDF1F5',
100: '#FADBE4',
200: '#F3BACA',
300: '#E58AA4',
400: '#D35F80',
500: '#B83D60',
600: '#8C354E',
700: '#642B3B',
800: '#412029',
900: '#28151A',
},
}
$base: #A71D44; $base-ink: #FFFFFF; $base-50: #FDF1F5; $base-100: #FADBE4; $base-200: #F3BACA; $base-300: #E58AA4; $base-400: #D35F80; $base-500: #B83D60; $base-600: #8C354E; $base-700: #642B3B; $base-800: #412029; $base-900: #28151A; $base-hover: #841736; $base-subtle: #E9B6C5;
{
"color": {
"base": {
"value": "#A71D44",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F5",
"type": "color"
},
"100": {
"value": "#FADBE4",
"type": "color"
},
"200": {
"value": "#F3BACA",
"type": "color"
},
"300": {
"value": "#E58AA4",
"type": "color"
},
"400": {
"value": "#D35F80",
"type": "color"
},
"500": {
"value": "#B83D60",
"type": "color"
},
"600": {
"value": "#8C354E",
"type": "color"
},
"700": {
"value": "#642B3B",
"type": "color"
},
"800": {
"value": "#412029",
"type": "color"
},
"900": {
"value": "#28151A",
"type": "color"
}
}
}
}