Nearest named color: Electric Purple
#A71DED
#A71DED
Nearest named
Electric Purple
Family
Purple
Lightness
57.1%
Chroma
0.275
Hue angle
309.3°
Temperature
Neutral-leaning
Contrast on white
5.20:1 · AA
Contrast on black
3.58:1 · AA Large
Web-safe
#9933FF
CSS oklch()
57% 0.27 309

#A71DED is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #A71DED

Not just a swatch — here's how #A71DED works with other colors. Named schemes with #A71DED in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.

Minimal Editorial Surface · 5 colors

Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.

Coastal Morning Lead · 5 colors

Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #A71DED actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 41/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 27/100
Low
Firm and assertive — carries weight and contrast.
Depth 48/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 0/100
Very low
Clean and current — no dusty, aged cast.
Luxury 41/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 100/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 47/100
Moderate
Workable accent with care around contrast.
Surface fit 14/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 68/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #A71DED

For UI
For branding
For interior
For fashion
People also use #A71DED with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.2:1. Use
Subtle surface Use #ECD8F6 for cards and hover fills. Tint 80
Avoid beside #ED1DED — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A71DED at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #A71DED;
  --color-base-rgb: 167 29 237;
  --color-base-oklch: oklch(57.1% 0.275 309.3);
  --color-50: #FAF0FE;
  --color-100: #F1D8FD;
  --color-200: #E2B4F9;
  --color-300: #CA81EE;
  --color-400: #B053DF;
  --color-500: #9330C5;
  --color-600: #732C96;
  --color-700: #53256A;
  --color-800: #371C45;
  --color-900: #22132A;
  --color-on-base: #FFFFFF;
}