#A72052 is a mid-toned, warm red. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A72052 works with other colors. Named schemes with #A72052 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #A72052 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A72052 at work across the surfaces designers actually ship.
:root {
--color-base: #A72052;
--color-base-rgb: 167 32 82;
--color-base-oklch: oklch(48.4% 0.172 4.8);
--color-50: #FDF2F6;
--color-100: #F9DCE7;
--color-200: #F2BBCF;
--color-300: #E38CAC;
--color-400: #D1618A;
--color-500: #B63F6A;
--color-600: #8B3756;
--color-700: #632C40;
--color-800: #41202C;
--color-900: #28151C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FDF2F6',
100: '#F9DCE7',
200: '#F2BBCF',
300: '#E38CAC',
400: '#D1618A',
500: '#B63F6A',
600: '#8B3756',
700: '#632C40',
800: '#41202C',
900: '#28151C',
},
}
$base: #A72052; $base-ink: #FFFFFF; $base-50: #FDF2F6; $base-100: #F9DCE7; $base-200: #F2BBCF; $base-300: #E38CAC; $base-400: #D1618A; $base-500: #B63F6A; $base-600: #8B3756; $base-700: #632C40; $base-800: #41202C; $base-900: #28151C; $base-hover: #861941; $base-subtle: #E8B8CA;
{
"color": {
"base": {
"value": "#A72052",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F6",
"type": "color"
},
"100": {
"value": "#F9DCE7",
"type": "color"
},
"200": {
"value": "#F2BBCF",
"type": "color"
},
"300": {
"value": "#E38CAC",
"type": "color"
},
"400": {
"value": "#D1618A",
"type": "color"
},
"500": {
"value": "#B63F6A",
"type": "color"
},
"600": {
"value": "#8B3756",
"type": "color"
},
"700": {
"value": "#632C40",
"type": "color"
},
"800": {
"value": "#41202C",
"type": "color"
},
"900": {
"value": "#28151C",
"type": "color"
}
}
}
}