What color is #A72068?

#A72068 is a dark pink. In RGB it is rgb(167, 32, 104), and in HSL hsl(328, 68%, 39%).

Is #A72068 accessible as text?

On white, #A72068 has a contrast ratio of 6.89:1 (passes WCAG AA for body text); on black it is 3.05:1 (fails). For text placed on #A72068, use white for the best readability.

What is the closest Tailwind color to #A72068?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #A72068?

#A72068 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #20A75F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #A72068 below.

Is #A72068 good for buttons?

#A72068 works well for buttons and highlights, but use white text on #A72068 — black text only reaches 3.05:1, below the 4.5:1 needed for normal-size labels.

Is #A72068 the same as CSS mediumvioletred?

No — #A72068 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#A72068 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #A72068

Not just a swatch — here's how #A72068 works with other colors. Named schemes with #A72068 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #A72068 Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #A72068 Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2231

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #A72068 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C4 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #A72068 Secondary #B9612E Accent #7C7641 Surface #F5EBDD Anchor #3C2921

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #A72068 Secondary #A97A8C Support #9C9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

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Color Lab

How #A72068 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 78/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 54/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 11/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 92/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A72068

For UI

For branding

For interior

For fashion

People also use #A72068 with

Dark Orchid Firebrick Jade Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.9:1. Use

Subtle surface Use #EFD1E1 for cards and hover fills. Tint 80

Avoid beside #A7203B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A72068 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #A72068;
  --color-base-rgb: 167 32 104;
  --color-base-oklch: oklch(49.2% 0.180 353.9);
  --color-50: #FDF2F8;
  --color-100: #F9DCEC;
  --color-200: #F2BBD8;
  --color-300: #E38CBB;
  --color-400: #D1619D;
  --color-500: #B63F7E;
  --color-600: #8B3764;
  --color-700: #632C49;
  --color-800: #412032;
  --color-900: #28151F;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FDF2F8',
    100: '#F9DCEC',
    200: '#F2BBD8',
    300: '#E38CBB',
    400: '#D1619D',
    500: '#B63F7E',
    600: '#8B3764',
    700: '#632C49',
    800: '#412032',
    900: '#28151F',
  },
}

$base: #A72068;
$base-ink: #FFFFFF;
$base-50: #FDF2F8;
$base-100: #F9DCEC;
$base-200: #F2BBD8;
$base-300: #E38CBB;
$base-400: #D1619D;
$base-500: #B63F7E;
$base-600: #8B3764;
$base-700: #632C49;
$base-800: #412032;
$base-900: #28151F;
$base-hover: #861953;
$base-subtle: #E8B8D2;

{
    "color": {
        "base": {
            "value": "#A72068",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F8",
                "type": "color"
            },
            "100": {
                "value": "#F9DCEC",
                "type": "color"
            },
            "200": {
                "value": "#F2BBD8",
                "type": "color"
            },
            "300": {
                "value": "#E38CBB",
                "type": "color"
            },
            "400": {
                "value": "#D1619D",
                "type": "color"
            },
            "500": {
                "value": "#B63F7E",
                "type": "color"
            },
            "600": {
                "value": "#8B3764",
                "type": "color"
            },
            "700": {
                "value": "#632C49",
                "type": "color"
            },
            "800": {
                "value": "#412032",
                "type": "color"
            },
            "900": {
                "value": "#28151F",
                "type": "color"
            }
        }
    }
}

Palettes built on #A72068

Color Lab

Pairs with #A72068

UI roles & guardrails

In real applications

Scales

Every model

Export