#A720FA is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #A720FA works with other colors. Named schemes with #A720FA in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #A720FA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A720FA at work across the surfaces designers actually ship.
:root {
--color-base: #A720FA;
--color-base-rgb: 167 32 250;
--color-base-oklch: oklch(58.3% 0.284 306.5);
--color-50: #F9F0FE;
--color-100: #EFD8FD;
--color-200: #DFB1FC;
--color-300: #C67AF6;
--color-400: #AC4AE8;
--color-500: #8E26CF;
--color-600: #6F259D;
--color-700: #50216E;
--color-800: #361948;
--color-900: #22122C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#F9F0FE',
100: '#EFD8FD',
200: '#DFB1FC',
300: '#C67AF6',
400: '#AC4AE8',
500: '#8E26CF',
600: '#6F259D',
700: '#50216E',
800: '#361948',
900: '#22122C',
},
}
$base: #A720FA; $base-ink: #FFFFFF; $base-50: #F9F0FE; $base-100: #EFD8FD; $base-200: #DFB1FC; $base-300: #C67AF6; $base-400: #AC4AE8; $base-500: #8E26CF; $base-600: #6F259D; $base-700: #50216E; $base-800: #361948; $base-900: #22122C; $base-hover: #8904DC; $base-subtle: #E2C3F6;
{
"color": {
"base": {
"value": "#A720FA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#EFD8FD",
"type": "color"
},
"200": {
"value": "#DFB1FC",
"type": "color"
},
"300": {
"value": "#C67AF6",
"type": "color"
},
"400": {
"value": "#AC4AE8",
"type": "color"
},
"500": {
"value": "#8E26CF",
"type": "color"
},
"600": {
"value": "#6F259D",
"type": "color"
},
"700": {
"value": "#50216E",
"type": "color"
},
"800": {
"value": "#361948",
"type": "color"
},
"900": {
"value": "#22122C",
"type": "color"
}
}
}
}