#A72BC5 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #A72BC5 works with other colors. Named schemes with #A72BC5 in its natural role, and a note on why the supporting colors balance it.
Dark Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Dark Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Dark Orchid.
Dark Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Orchid carrying the quiet middle.
Dark Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Dark Orchid plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
How #A72BC5 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A72BC5 at work across the surfaces designers actually ship.
:root {
--color-base: #A72BC5;
--color-base-rgb: 167 43 197;
--color-base-oklch: oklch(55.0% 0.233 318.7);
--color-50: #FBF2FD;
--color-100: #F3DDF8;
--color-200: #E6BCF0;
--color-300: #D08EE1;
--color-400: #B964CE;
--color-500: #9C42B3;
--color-600: #793989;
--color-700: #572E61;
--color-800: #3A2140;
--color-900: #241627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
dark-orchid: {
50: '#FBF2FD',
100: '#F3DDF8',
200: '#E6BCF0',
300: '#D08EE1',
400: '#B964CE',
500: '#9C42B3',
600: '#793989',
700: '#572E61',
800: '#3A2140',
900: '#241627',
},
}
$base: #A72BC5; $base-ink: #FFFFFF; $base-50: #FBF2FD; $base-100: #F3DDF8; $base-200: #E6BCF0; $base-300: #D08EE1; $base-400: #B964CE; $base-500: #9C42B3; $base-600: #793989; $base-700: #572E61; $base-800: #3A2140; $base-900: #241627; $base-hover: #85239D; $base-subtle: #E2C3EA;
{
"color": {
"base": {
"value": "#A72BC5",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF2FD",
"type": "color"
},
"100": {
"value": "#F3DDF8",
"type": "color"
},
"200": {
"value": "#E6BCF0",
"type": "color"
},
"300": {
"value": "#D08EE1",
"type": "color"
},
"400": {
"value": "#B964CE",
"type": "color"
},
"500": {
"value": "#9C42B3",
"type": "color"
},
"600": {
"value": "#793989",
"type": "color"
},
"700": {
"value": "#572E61",
"type": "color"
},
"800": {
"value": "#3A2140",
"type": "color"
},
"900": {
"value": "#241627",
"type": "color"
}
}
}
}