#A72CD8 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #A72CD8 works with other colors. Named schemes with #A72CD8 in its natural role, and a note on why the supporting colors balance it.
Dark Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Dark Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Dark Orchid.
Dark Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Orchid carrying the quiet middle.
Dark Orchid opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Dark Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #A72CD8 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A72CD8 at work across the surfaces designers actually ship.
:root {
--color-base: #A72CD8;
--color-base-rgb: 167 44 216;
--color-base-oklch: oklch(56.4% 0.248 313.6);
--color-50: #FAF2FD;
--color-100: #F1DCF9;
--color-200: #E2BAF2;
--color-300: #CB8BE4;
--color-400: #B260D2;
--color-500: #953EB7;
--color-600: #74368C;
--color-700: #532C63;
--color-800: #382041;
--color-900: #231528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
dark-orchid: {
50: '#FAF2FD',
100: '#F1DCF9',
200: '#E2BAF2',
300: '#CB8BE4',
400: '#B260D2',
500: '#953EB7',
600: '#74368C',
700: '#532C63',
800: '#382041',
900: '#231528',
},
}
$base: #A72CD8; $base-ink: #FFFFFF; $base-50: #FAF2FD; $base-100: #F1DCF9; $base-200: #E2BAF2; $base-300: #CB8BE4; $base-400: #B260D2; $base-500: #953EB7; $base-600: #74368C; $base-700: #532C63; $base-800: #382041; $base-900: #231528; $base-hover: #8720B0; $base-subtle: #E2C6ED;
{
"color": {
"base": {
"value": "#A72CD8",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF2FD",
"type": "color"
},
"100": {
"value": "#F1DCF9",
"type": "color"
},
"200": {
"value": "#E2BAF2",
"type": "color"
},
"300": {
"value": "#CB8BE4",
"type": "color"
},
"400": {
"value": "#B260D2",
"type": "color"
},
"500": {
"value": "#953EB7",
"type": "color"
},
"600": {
"value": "#74368C",
"type": "color"
},
"700": {
"value": "#532C63",
"type": "color"
},
"800": {
"value": "#382041",
"type": "color"
},
"900": {
"value": "#231528",
"type": "color"
}
}
}
}