What color is #A768AE?

#A768AE is a medium, muted purple. In RGB it is rgb(167, 104, 174), and in HSL hsl(294, 30%, 55%).

Is #A768AE accessible as text?

On white, #A768AE has a contrast ratio of 4.01:1 (fails WCAG AA for body text); on black it is 5.23:1 (passes). For text placed on #A768AE, use black for the best readability.

What is the closest Tailwind color to #A768AE?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #A768AE?

#A768AE pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #71AF6A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #A768AE below.

Is #A768AE good for buttons?

#A768AE works well for buttons and highlights, but use black text on #A768AE — white text only reaches 4.01:1, below the 4.5:1 needed for normal-size labels.

Is #A768AE the same as CSS mediumpurple?

No — #A768AE is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#A768AE Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #A768AE

Not just a swatch — here's how #A768AE works with other colors. Named schemes with #A768AE in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #A768AE Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #A768AE Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Amethyst plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #A768AE Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Amethyst anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #A768AE Secondary #BCA5BE Support #9C9087 Ink #18140F

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #A768AE Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #CA90D0

Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.

Build a working theme in the generator →

Color Lab

How #A768AE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 48/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 39/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 60/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 46/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 34/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 88/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A768AE

For UI

For branding

For interior

For fashion

People also use #A768AE with

Cool Gray Rose Gold Asparagus Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.6:1. Use

Subtle surface Use #ECE3ED for cards and hover fills. Tint 80

Avoid beside #AF6A9F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A768AE at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #A768AE;
  --color-base-rgb: 167 104 174;
  --color-base-oklch: oklch(61.1% 0.124 323.3);
  --color-50: #F9F5FA;
  --color-100: #F0E4F1;
  --color-200: #E0CAE2;
  --color-300: #C7A4CB;
  --color-400: #AD80B2;
  --color-500: #906095;
  --color-600: #704E74;
  --color-700: #513B54;
  --color-800: #362938;
  --color-900: #221B23;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  amethyst: {
    50: '#F9F5FA',
    100: '#F0E4F1',
    200: '#E0CAE2',
    300: '#C7A4CB',
    400: '#AD80B2',
    500: '#906095',
    600: '#704E74',
    700: '#513B54',
    800: '#362938',
    900: '#221B23',
  },
}

$base: #A768AE;
$base-ink: #141310;
$base-50: #F9F5FA;
$base-100: #F0E4F1;
$base-200: #E0CAE2;
$base-300: #C7A4CB;
$base-400: #AD80B2;
$base-500: #906095;
$base-600: #704E74;
$base-700: #513B54;
$base-800: #362938;
$base-900: #221B23;
$base-hover: #8B4F92;
$base-subtle: #E3D5E4;

{
    "color": {
        "base": {
            "value": "#A768AE",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5FA",
                "type": "color"
            },
            "100": {
                "value": "#F0E4F1",
                "type": "color"
            },
            "200": {
                "value": "#E0CAE2",
                "type": "color"
            },
            "300": {
                "value": "#C7A4CB",
                "type": "color"
            },
            "400": {
                "value": "#AD80B2",
                "type": "color"
            },
            "500": {
                "value": "#906095",
                "type": "color"
            },
            "600": {
                "value": "#704E74",
                "type": "color"
            },
            "700": {
                "value": "#513B54",
                "type": "color"
            },
            "800": {
                "value": "#362938",
                "type": "color"
            },
            "900": {
                "value": "#221B23",
                "type": "color"
            }
        }
    }
}

Palettes built on #A768AE

Color Lab

Pairs with #A768AE

UI roles & guardrails

In real applications

Scales

Every model

Export