What color is #A770DF?

#A770DF is a light, soft violet. In RGB it is rgb(167, 112, 223), and in HSL hsl(270, 63%, 66%).

Is #A770DF accessible as text?

On white, #A770DF has a contrast ratio of 3.48:1 (fails WCAG AA for body text); on black it is 6.03:1 (passes). For text placed on #A770DF, use black for the best readability.

What is the closest Tailwind color to #A770DF?

The nearest Tailwind CSS token is violet-400 (#A684FF).

What colors go well with #A770DF?

#A770DF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #A8DF72. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #A770DF below.

Is #A770DF good for buttons?

#A770DF works well for buttons and highlights, but use black text on #A770DF — white text only reaches 3.48:1, below the 4.5:1 needed for normal-size labels.

Is #A770DF the same as CSS mediumpurple?

No — #A770DF is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#A770DF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #A770DF

Not just a swatch — here's how #A770DF works with other colors. Named schemes with #A770DF in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #A770DF Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #A770DF Secondary #AFB4B8 Surface #F1F2F0 Support #8092A7 Anchor #2E3236

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Lead #A770DF Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #A770DF Secondary #C3B1D9 Support #9C9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #A770DF Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #CA99FF

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

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Color Lab

How #A770DF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 37/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 45/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 37/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 40/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 64/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 76/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 22/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A770DF

For UI

For branding

For interior

For fashion

People also use #A770DF with

Cornflower Blue Orchid Light Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.3:1. Use

Subtle surface Use #EEE6F6 for cards and hover fills. Tint 80

Avoid beside #CD72DF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A770DF at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #A770DF;
  --color-base-rgb: 167 112 223;
  --color-base-oklch: oklch(64.9% 0.167 305.1);
  --color-50: #F7F2FD;
  --color-100: #EBDDF8;
  --color-200: #D6BDF0;
  --color-300: #B88FE0;
  --color-400: #9965CD;
  --color-500: #7A43B2;
  --color-600: #613A88;
  --color-700: #472E61;
  --color-800: #302140;
  --color-900: #1F1627;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F7F2FD',
    100: '#EBDDF8',
    200: '#D6BDF0',
    300: '#B88FE0',
    400: '#9965CD',
    500: '#7A43B2',
    600: '#613A88',
    700: '#472E61',
    800: '#302140',
    900: '#1F1627',
  },
}

$base: #A770DF;
$base-ink: #141310;
$base-50: #F7F2FD;
$base-100: #EBDDF8;
$base-200: #D6BDF0;
$base-300: #B88FE0;
$base-400: #9965CD;
$base-500: #7A43B2;
$base-600: #613A88;
$base-700: #472E61;
$base-800: #302140;
$base-900: #1F1627;
$base-hover: #873BD2;
$base-subtle: #E5D9F1;

{
    "color": {
        "base": {
            "value": "#A770DF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F2FD",
                "type": "color"
            },
            "100": {
                "value": "#EBDDF8",
                "type": "color"
            },
            "200": {
                "value": "#D6BDF0",
                "type": "color"
            },
            "300": {
                "value": "#B88FE0",
                "type": "color"
            },
            "400": {
                "value": "#9965CD",
                "type": "color"
            },
            "500": {
                "value": "#7A43B2",
                "type": "color"
            },
            "600": {
                "value": "#613A88",
                "type": "color"
            },
            "700": {
                "value": "#472E61",
                "type": "color"
            },
            "800": {
                "value": "#302140",
                "type": "color"
            },
            "900": {
                "value": "#1F1627",
                "type": "color"
            }
        }
    }
}

Palettes built on #A770DF

Color Lab

Pairs with #A770DF

UI roles & guardrails

In real applications

Scales

Every model

Export