#A772DA is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A772DA works with other colors. Named schemes with #A772DA in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #A772DA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A772DA at work across the surfaces designers actually ship.
:root {
--color-base: #A772DA;
--color-base-rgb: 167 114 218;
--color-base-oklch: oklch(64.9% 0.158 306.0);
--color-50: #F8F2FC;
--color-100: #EBDEF7;
--color-200: #D7BFEE;
--color-300: #B992DD;
--color-400: #9B69C9;
--color-500: #7C47AD;
--color-600: #623D85;
--color-700: #48305F;
--color-800: #31233E;
--color-900: #1F1726;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F2FC',
100: '#EBDEF7',
200: '#D7BFEE',
300: '#B992DD',
400: '#9B69C9',
500: '#7C47AD',
600: '#623D85',
700: '#48305F',
800: '#31233E',
900: '#1F1726',
},
}
$base: #A772DA; $base-ink: #141310; $base-50: #F8F2FC; $base-100: #EBDEF7; $base-200: #D7BFEE; $base-300: #B992DD; $base-400: #9B69C9; $base-500: #7C47AD; $base-600: #623D85; $base-700: #48305F; $base-800: #31233E; $base-900: #1F1726; $base-hover: #873ECC; $base-subtle: #E5D8F0;
{
"color": {
"base": {
"value": "#A772DA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FC",
"type": "color"
},
"100": {
"value": "#EBDEF7",
"type": "color"
},
"200": {
"value": "#D7BFEE",
"type": "color"
},
"300": {
"value": "#B992DD",
"type": "color"
},
"400": {
"value": "#9B69C9",
"type": "color"
},
"500": {
"value": "#7C47AD",
"type": "color"
},
"600": {
"value": "#623D85",
"type": "color"
},
"700": {
"value": "#48305F",
"type": "color"
},
"800": {
"value": "#31233E",
"type": "color"
},
"900": {
"value": "#1F1726",
"type": "color"
}
}
}
}