#A774CD is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A774CD works with other colors. Named schemes with #A774CD in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #A774CD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A774CD at work across the surfaces designers actually ship.
:root {
--color-base: #A774CD;
--color-base-rgb: 167 116 205;
--color-base-oklch: oklch(64.6% 0.139 309.4);
--color-50: #F8F3FB;
--color-100: #ECE0F5;
--color-200: #D9C3E9;
--color-300: #BC99D6;
--color-400: #9E72C0;
--color-500: #8051A4;
--color-600: #65447E;
--color-700: #4A345A;
--color-800: #32253C;
--color-900: #1F1825;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F3FB',
100: '#ECE0F5',
200: '#D9C3E9',
300: '#BC99D6',
400: '#9E72C0',
500: '#8051A4',
600: '#65447E',
700: '#4A345A',
800: '#32253C',
900: '#1F1825',
},
}
$base: #A774CD; $base-ink: #141310; $base-50: #F8F3FB; $base-100: #ECE0F5; $base-200: #D9C3E9; $base-300: #BC99D6; $base-400: #9E72C0; $base-500: #8051A4; $base-600: #65447E; $base-700: #4A345A; $base-800: #32253C; $base-900: #1F1825; $base-hover: #8845BC; $base-subtle: #E4D9ED;
{
"color": {
"base": {
"value": "#A774CD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F3FB",
"type": "color"
},
"100": {
"value": "#ECE0F5",
"type": "color"
},
"200": {
"value": "#D9C3E9",
"type": "color"
},
"300": {
"value": "#BC99D6",
"type": "color"
},
"400": {
"value": "#9E72C0",
"type": "color"
},
"500": {
"value": "#8051A4",
"type": "color"
},
"600": {
"value": "#65447E",
"type": "color"
},
"700": {
"value": "#4A345A",
"type": "color"
},
"800": {
"value": "#32253C",
"type": "color"
},
"900": {
"value": "#1F1825",
"type": "color"
}
}
}
}