#A77EDD is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A77EDD works with other colors. Named schemes with #A77EDD in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #A77EDD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A77EDD at work across the surfaces designers actually ship.
:root {
--color-base: #A77EDD;
--color-base-rgb: 167 126 221;
--color-base-oklch: oklch(67.1% 0.142 302.7);
--color-50: #F7F2FC;
--color-100: #E9DEF7;
--color-200: #D3BFEE;
--color-300: #B392DD;
--color-400: #9369C9;
--color-500: #7447AD;
--color-600: #5C3D85;
--color-700: #44305F;
--color-800: #2F233E;
--color-900: #1E1726;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F7F2FC',
100: '#E9DEF7',
200: '#D3BFEE',
300: '#B392DD',
400: '#9369C9',
500: '#7447AD',
600: '#5C3D85',
700: '#44305F',
800: '#2F233E',
900: '#1E1726',
},
}
$base: #A77EDD; $base-ink: #141310; $base-50: #F7F2FC; $base-100: #E9DEF7; $base-200: #D3BFEE; $base-300: #B392DD; $base-400: #9369C9; $base-500: #7447AD; $base-600: #5C3D85; $base-700: #44305F; $base-800: #2F233E; $base-900: #1E1726; $base-hover: #8247CE; $base-subtle: #E5DCF1;
{
"color": {
"base": {
"value": "#A77EDD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F2FC",
"type": "color"
},
"100": {
"value": "#E9DEF7",
"type": "color"
},
"200": {
"value": "#D3BFEE",
"type": "color"
},
"300": {
"value": "#B392DD",
"type": "color"
},
"400": {
"value": "#9369C9",
"type": "color"
},
"500": {
"value": "#7447AD",
"type": "color"
},
"600": {
"value": "#5C3D85",
"type": "color"
},
"700": {
"value": "#44305F",
"type": "color"
},
"800": {
"value": "#2F233E",
"type": "color"
},
"900": {
"value": "#1E1726",
"type": "color"
}
}
}
}