Nearest named color: Viva Magenta
#A94652
#A94652
Nearest named
Viva Magenta
Family
Red
Lightness
52.8%
Chroma
0.130
Hue angle
15.3°
Temperature
Warm
Contrast on white
5.70:1 · AA
Contrast on black
3.26:1 · AA Large
Web-safe
#993366
CSS oklch()
53% 0.13 15

#A94652 is a mid-toned, warm red-orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #A94652

Not just a swatch — here's how #A94652 works with other colors. Named schemes with #A94652 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #A94652 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 82/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 41/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 48/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 64/100
High
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 72/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 54/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 35/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 100/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 16/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A94652

For UI
For branding
For interior
For fashion
People also use #A94652 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.7:1. Use
Subtle surface Use #ECDCDE for cards and hover fills. Tint 80
Avoid beside #A95C47 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A94652 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #A94652;
  --color-base-rgb: 169 70 82;
  --color-base-oklch: oklch(52.8% 0.130 15.3);
  --color-50: #FBF4F5;
  --color-100: #F3E2E4;
  --color-200: #E7C6C9;
  --color-300: #D29DA3;
  --color-400: #BB777F;
  --color-500: #9E565F;
  --color-600: #7A474D;
  --color-700: #58373B;
  --color-800: #3A2729;
  --color-900: #24191A;
  --color-on-base: #FFFFFF;
}