#A964EA is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #A964EA works with other colors. Named schemes with #A964EA in its natural role, and a note on why the supporting colors balance it.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #A964EA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A964EA at work across the surfaces designers actually ship.
:root {
--color-base: #A964EA;
--color-base-rgb: 169 100 234;
--color-base-oklch: oklch(63.9% 0.198 305.2);
--color-50: #F8F1FE;
--color-100: #EBDAFB;
--color-200: #D7B7F5;
--color-300: #B987E9;
--color-400: #9B5AD8;
--color-500: #7D37BD;
--color-600: #623290;
--color-700: #482966;
--color-800: #311E43;
--color-900: #1F1429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F8F1FE',
100: '#EBDAFB',
200: '#D7B7F5',
300: '#B987E9',
400: '#9B5AD8',
500: '#7D37BD',
600: '#623290',
700: '#482966',
800: '#311E43',
900: '#1F1429',
},
}
$base: #A964EA; $base-ink: #141310; $base-50: #F8F1FE; $base-100: #EBDAFB; $base-200: #D7B7F5; $base-300: #B987E9; $base-400: #9B5AD8; $base-500: #7D37BD; $base-600: #623290; $base-700: #482966; $base-800: #311E43; $base-900: #1F1429; $base-hover: #8828E2; $base-subtle: #E5D5F4;
{
"color": {
"base": {
"value": "#A964EA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F1FE",
"type": "color"
},
"100": {
"value": "#EBDAFB",
"type": "color"
},
"200": {
"value": "#D7B7F5",
"type": "color"
},
"300": {
"value": "#B987E9",
"type": "color"
},
"400": {
"value": "#9B5AD8",
"type": "color"
},
"500": {
"value": "#7D37BD",
"type": "color"
},
"600": {
"value": "#623290",
"type": "color"
},
"700": {
"value": "#482966",
"type": "color"
},
"800": {
"value": "#311E43",
"type": "color"
},
"900": {
"value": "#1F1429",
"type": "color"
}
}
}
}