What color is #A968CA?

#A968CA is a medium purple. In RGB it is rgb(169, 104, 202), and in HSL hsl(280, 48%, 60%).

Is #A968CA accessible as text?

On white, #A968CA has a contrast ratio of 3.80:1 (fails WCAG AA for body text); on black it is 5.52:1 (passes). For text placed on #A968CA, use black for the best readability.

What is the closest Tailwind color to #A968CA?

The nearest Tailwind CSS token is violet-400 (#A684FF).

What colors go well with #A968CA?

#A968CA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #89CA68. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #A968CA below.

Is #A968CA good for buttons?

#A968CA works well for buttons and highlights, but use black text on #A968CA — white text only reaches 3.80:1, below the 4.5:1 needed for normal-size labels.

Is #A968CA the same as CSS mediumpurple?

No — #A968CA is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#A968CA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #A968CA

Not just a swatch — here's how #A968CA works with other colors. Named schemes with #A968CA in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #A968CA Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #A968CA Surface #F5E6D7 Anchor #5D203F Accent #E5C2C6 Secondary #332B2F

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #A968CA Surface #F1E8DC Highlight #F8F0E7 Secondary #BDADA1 Ink #2C2723

Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #A968CA Secondary #C0AACC Support #9C9088 Ink #18140F

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #A968CA Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #CC91EC

Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.

Build a working theme in the generator →

Color Lab

How #A968CA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 45/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 45/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 39/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 60/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 20/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A968CA

For UI

For branding

For interior

For fashion

People also use #A968CA with

Medium Purple Orchid Pistachio Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.9:1. Use

Subtle surface Use #EDE4F2 for cards and hover fills. Tint 80

Avoid beside #CA68CA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A968CA at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #A968CA;
  --color-base-rgb: 169 104 202;
  --color-base-oklch: oklch(62.7% 0.156 313.3);
  --color-50: #F9F3FB;
  --color-100: #EEE0F5;
  --color-200: #DDC3EA;
  --color-300: #C299D7;
  --color-400: #A671C1;
  --color-500: #8850A5;
  --color-600: #6B437F;
  --color-700: #4E345B;
  --color-800: #34253C;
  --color-900: #211825;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  amethyst: {
    50: '#F9F3FB',
    100: '#EEE0F5',
    200: '#DDC3EA',
    300: '#C299D7',
    400: '#A671C1',
    500: '#8850A5',
    600: '#6B437F',
    700: '#4E345B',
    800: '#34253C',
    900: '#211825',
  },
}

$base: #A968CA;
$base-ink: #141310;
$base-50: #F9F3FB;
$base-100: #EEE0F5;
$base-200: #DDC3EA;
$base-300: #C299D7;
$base-400: #A671C1;
$base-500: #8850A5;
$base-600: #6B437F;
$base-700: #4E345B;
$base-800: #34253C;
$base-900: #211825;
$base-hover: #8E40B5;
$base-subtle: #E4D5EC;

{
    "color": {
        "base": {
            "value": "#A968CA",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F3FB",
                "type": "color"
            },
            "100": {
                "value": "#EEE0F5",
                "type": "color"
            },
            "200": {
                "value": "#DDC3EA",
                "type": "color"
            },
            "300": {
                "value": "#C299D7",
                "type": "color"
            },
            "400": {
                "value": "#A671C1",
                "type": "color"
            },
            "500": {
                "value": "#8850A5",
                "type": "color"
            },
            "600": {
                "value": "#6B437F",
                "type": "color"
            },
            "700": {
                "value": "#4E345B",
                "type": "color"
            },
            "800": {
                "value": "#34253C",
                "type": "color"
            },
            "900": {
                "value": "#211825",
                "type": "color"
            }
        }
    }
}

Palettes built on #A968CA

Color Lab

Pairs with #A968CA

UI roles & guardrails

In real applications

Scales

Every model

Export