#A968D2 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #A968D2 works with other colors. Named schemes with #A968D2 in its natural role, and a note on why the supporting colors balance it.
Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Amethyst keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.
Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.
How #A968D2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A968D2 at work across the surfaces designers actually ship.
:root {
--color-base: #A968D2;
--color-base-rgb: 169 104 210;
--color-base-oklch: oklch(63.1% 0.165 310.8);
--color-50: #F8F3FC;
--color-100: #EDDFF6;
--color-200: #DBC0EC;
--color-300: #C095DA;
--color-400: #A36CC6;
--color-500: #854BAA;
--color-600: #693F83;
--color-700: #4C325D;
--color-800: #33233D;
--color-900: #201726;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amethyst: {
50: '#F8F3FC',
100: '#EDDFF6',
200: '#DBC0EC',
300: '#C095DA',
400: '#A36CC6',
500: '#854BAA',
600: '#693F83',
700: '#4C325D',
800: '#33233D',
900: '#201726',
},
}
$base: #A968D2; $base-ink: #141310; $base-50: #F8F3FC; $base-100: #EDDFF6; $base-200: #DBC0EC; $base-300: #C095DA; $base-400: #A36CC6; $base-500: #854BAA; $base-600: #693F83; $base-700: #4C325D; $base-800: #33233D; $base-900: #201726; $base-hover: #8E3AC3; $base-subtle: #E5D6EE;
{
"color": {
"base": {
"value": "#A968D2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F3FC",
"type": "color"
},
"100": {
"value": "#EDDFF6",
"type": "color"
},
"200": {
"value": "#DBC0EC",
"type": "color"
},
"300": {
"value": "#C095DA",
"type": "color"
},
"400": {
"value": "#A36CC6",
"type": "color"
},
"500": {
"value": "#854BAA",
"type": "color"
},
"600": {
"value": "#693F83",
"type": "color"
},
"700": {
"value": "#4C325D",
"type": "color"
},
"800": {
"value": "#33233D",
"type": "color"
},
"900": {
"value": "#201726",
"type": "color"
}
}
}
}