What color is #A978AE?

#A978AE is a medium, muted purple. In RGB it is rgb(169, 120, 174), and in HSL hsl(294, 25%, 58%).

Is #A978AE accessible as text?

On white, #A978AE has a contrast ratio of 3.51:1 (fails WCAG AA for body text); on black it is 5.98:1 (passes). For text placed on #A978AE, use black for the best readability.

What is the closest Tailwind color to #A978AE?

The nearest Tailwind CSS token is mauve-400 (#A89EA9).

What colors go well with #A978AE?

#A978AE pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #7EAF79. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #A978AE below.

Is #A978AE good for buttons?

#A978AE works well for buttons and highlights, but use black text on #A978AE — white text only reaches 3.51:1, below the 4.5:1 needed for normal-size labels.

Is #A978AE the same as CSS mediumpurple?

No — #A978AE is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#A978AE Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #A978AE

Not just a swatch — here's how #A978AE works with other colors. Named schemes with #A978AE in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #A978AE Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #24334B

Rose Gold opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #A978AE Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Rose Gold sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #A978AE Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Rose Gold sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #A978AE Secondary #C3B1C4 Support #9C9087 Ink #18140F

Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #A978AE Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #CD9FD1

Rose Gold is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Rose Gold.

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Color Lab

How #A978AE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 54/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 36/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 67/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 75/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 37/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A978AE

For UI

For branding

For interior

For fashion

People also use #A978AE with

Cool Gray Rose Gold Asparagus Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.3:1. Use

Subtle surface Use #EDE6ED for cards and hover fills. Tint 80

Avoid beside #AF79A2 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A978AE at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #A978AE;
  --color-base-rgb: 169 120 174;
  --color-base-oklch: oklch(64.1% 0.096 323.4);
  --color-50: #F9F5F9;
  --color-100: #EFE5F0;
  --color-200: #DECCE0;
  --color-300: #C5A7C8;
  --color-400: #AA84AE;
  --color-500: #8C6490;
  --color-600: #6D5170;
  --color-700: #4F3D51;
  --color-800: #352A36;
  --color-900: #211B22;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  rose-gold: {
    50: '#F9F5F9',
    100: '#EFE5F0',
    200: '#DECCE0',
    300: '#C5A7C8',
    400: '#AA84AE',
    500: '#8C6490',
    600: '#6D5170',
    700: '#4F3D51',
    800: '#352A36',
    900: '#211B22',
  },
}

$base: #A978AE;
$base-ink: #141310;
$base-50: #F9F5F9;
$base-100: #EFE5F0;
$base-200: #DECCE0;
$base-300: #C5A7C8;
$base-400: #AA84AE;
$base-500: #8C6490;
$base-600: #6D5170;
$base-700: #4F3D51;
$base-800: #352A36;
$base-900: #211B22;
$base-hover: #8E5994;
$base-subtle: #E4D9E5;

{
    "color": {
        "base": {
            "value": "#A978AE",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5F9",
                "type": "color"
            },
            "100": {
                "value": "#EFE5F0",
                "type": "color"
            },
            "200": {
                "value": "#DECCE0",
                "type": "color"
            },
            "300": {
                "value": "#C5A7C8",
                "type": "color"
            },
            "400": {
                "value": "#AA84AE",
                "type": "color"
            },
            "500": {
                "value": "#8C6490",
                "type": "color"
            },
            "600": {
                "value": "#6D5170",
                "type": "color"
            },
            "700": {
                "value": "#4F3D51",
                "type": "color"
            },
            "800": {
                "value": "#352A36",
                "type": "color"
            },
            "900": {
                "value": "#211B22",
                "type": "color"
            }
        }
    }
}