What color is #A980BC?

#A980BC is a light, muted purple. In RGB it is rgb(169, 128, 188), and in HSL hsl(281, 31%, 62%).

Is #A980BC accessible as text?

On white, #A980BC has a contrast ratio of 3.23:1 (fails WCAG AA for body text); on black it is 6.50:1 (passes). For text placed on #A980BC, use black for the best readability.

What is the closest Tailwind color to #A980BC?

The nearest Tailwind CSS token is mauve-400 (#A89EA9).

What colors go well with #A980BC?

#A980BC pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #93BC80. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #A980BC below.

Is #A980BC good for buttons?

#A980BC works well for buttons and highlights, but use black text on #A980BC — white text only reaches 3.23:1, below the 4.5:1 needed for normal-size labels.

Is #A980BC the same as CSS mediumpurple?

No — #A980BC is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#A980BC Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #A980BC

Not just a swatch — here's how #A980BC works with other colors. Named schemes with #A980BC in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #A980BC Accent #A5C4C5 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #A980BC Surface #F5E6D7 Anchor #5D203F Accent #E5C2C6 Secondary #332B2F

Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #A980BC Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #A980BC Secondary #C6B8CE Support #9C9087 Ink #18140F

Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #A980BC Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #CDA7DF

Cool Gray is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cool Gray.

Build a working theme in the generator →

Color Lab

How #A980BC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 55/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 34/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 62/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 38/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 69/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 38/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A980BC

For UI

For branding

For interior

For fashion

People also use #A980BC with

Cadet Grey Puce Dark Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.8:1. Use

Subtle surface Use #EDE7F0 for cards and hover fills. Tint 80

Avoid beside #BC80BB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A980BC at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #A980BC;
  --color-base-rgb: 169 128 188;
  --color-base-oklch: oklch(66.1% 0.098 314.8);
  --color-50: #F8F5FA;
  --color-100: #EDE4F1;
  --color-200: #DBCAE3;
  --color-300: #BFA4CC;
  --color-400: #A27FB3;
  --color-500: #845F96;
  --color-600: #684E74;
  --color-700: #4C3B54;
  --color-800: #332938;
  --color-900: #201A23;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  cool-gray: {
    50: '#F8F5FA',
    100: '#EDE4F1',
    200: '#DBCAE3',
    300: '#BFA4CC',
    400: '#A27FB3',
    500: '#845F96',
    600: '#684E74',
    700: '#4C3B54',
    800: '#332938',
    900: '#201A23',
  },
}

$base: #A980BC;
$base-ink: #141310;
$base-50: #F8F5FA;
$base-100: #EDE4F1;
$base-200: #DBCAE3;
$base-300: #BFA4CC;
$base-400: #A27FB3;
$base-500: #845F96;
$base-600: #684E74;
$base-700: #4C3B54;
$base-800: #332938;
$base-900: #201A23;
$base-hover: #8D57A6;
$base-subtle: #E4DBE9;

{
    "color": {
        "base": {
            "value": "#A980BC",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F5FA",
                "type": "color"
            },
            "100": {
                "value": "#EDE4F1",
                "type": "color"
            },
            "200": {
                "value": "#DBCAE3",
                "type": "color"
            },
            "300": {
                "value": "#BFA4CC",
                "type": "color"
            },
            "400": {
                "value": "#A27FB3",
                "type": "color"
            },
            "500": {
                "value": "#845F96",
                "type": "color"
            },
            "600": {
                "value": "#684E74",
                "type": "color"
            },
            "700": {
                "value": "#4C3B54",
                "type": "color"
            },
            "800": {
                "value": "#332938",
                "type": "color"
            },
            "900": {
                "value": "#201A23",
                "type": "color"
            }
        }
    }
}