Nearest named color: Cool Gray
#A985BB
#A985BB
Nearest named
Cool Gray
Family
Purple
Lightness
67.0%
Chroma
0.088
Hue angle
314.2°
Temperature
Neutral-leaning
Contrast on white
3.11:1 · AA Large
Contrast on black
5.98:1 · AA
Web-safe
#9999CC
CSS oklch()
67% 0.09 314

#A985BB is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #A985BB

Not just a swatch — here's how #A985BB works with other colors. Named schemes with #A985BB in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.

Berry & Cream Lead · 5 colors

Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

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Color Lab

How #A985BB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 57/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 33/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 64/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 40/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 34/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 64/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 42/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #A985BB

For UI
For branding
For interior
For fashion
People also use #A985BB with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 6.0:1. Use
Subtle surface Use #EDE8F0 for cards and hover fills. Tint 80
Avoid beside #BB86BB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #A985BB at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #A985BB;
  --color-base-rgb: 169 133 187;
  --color-base-oklch: oklch(67.0% 0.088 314.2);
  --color-50: #F8F5FA;
  --color-100: #EDE5F1;
  --color-200: #DACBE2;
  --color-300: #BEA6CA;
  --color-400: #A182B0;
  --color-500: #836293;
  --color-600: #674F72;
  --color-700: #4B3C53;
  --color-800: #332A37;
  --color-900: #201B22;
  --color-on-base: #141310;
}