#A994BB is a soft, temperate magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #A994BB works with other colors. Named schemes with #A994BB in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #A994BB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #A994BB at work across the surfaces designers actually ship.
:root {
--color-base: #A994BB;
--color-base-rgb: 169 148 187;
--color-base-oklch: oklch(69.8% 0.061 309.1);
--color-50: #F7F6F9;
--color-100: #EBE6EF;
--color-200: #D7CDDF;
--color-300: #B9A9C6;
--color-400: #9A87AB;
--color-500: #7C678E;
--color-600: #62536F;
--color-700: #483F50;
--color-800: #312B36;
--color-900: #1F1C22;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F7F6F9',
100: '#EBE6EF',
200: '#D7CDDF',
300: '#B9A9C6',
400: '#9A87AB',
500: '#7C678E',
600: '#62536F',
700: '#483F50',
800: '#312B36',
900: '#1F1C22',
},
}
$base: #A994BB; $base-ink: #141310; $base-50: #F7F6F9; $base-100: #EBE6EF; $base-200: #D7CDDF; $base-300: #B9A9C6; $base-400: #9A87AB; $base-500: #7C678E; $base-600: #62536F; $base-700: #483F50; $base-800: #312B36; $base-900: #1F1C22; $base-hover: #886CA1; $base-subtle: #E5E1E9;
{
"color": {
"base": {
"value": "#A994BB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F6F9",
"type": "color"
},
"100": {
"value": "#EBE6EF",
"type": "color"
},
"200": {
"value": "#D7CDDF",
"type": "color"
},
"300": {
"value": "#B9A9C6",
"type": "color"
},
"400": {
"value": "#9A87AB",
"type": "color"
},
"500": {
"value": "#7C678E",
"type": "color"
},
"600": {
"value": "#62536F",
"type": "color"
},
"700": {
"value": "#483F50",
"type": "color"
},
"800": {
"value": "#312B36",
"type": "color"
},
"900": {
"value": "#1F1C22",
"type": "color"
}
}
}
}