What color is #AA0074?

#AA0074 is a dark, vivid magenta. In RGB it is rgb(170, 0, 116), and in HSL hsl(319, 100%, 33%).

Is #AA0074 accessible as text?

On white, #AA0074 has a contrast ratio of 7.09:1 (passes WCAG AA for body text); on black it is 2.96:1 (fails). For text placed on #AA0074, use white for the best readability.

What is the closest Tailwind color to #AA0074?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #AA0074?

#AA0074 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #00A835. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA0074 below.

Is #AA0074 good for buttons?

#AA0074 works well for buttons and highlights, but use white text on #AA0074 — black text only reaches 2.96:1, below the 4.5:1 needed for normal-size labels.

Is #AA0074 the same as CSS mediumvioletred?

No — #AA0074 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#AA0074 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA0074

Not just a swatch — here's how #AA0074 works with other colors. Named schemes with #AA0074 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #AA0074 Secondary #E86D5E Accent #EF983E Anchor #5B3A53 Surface #F6E8D7

Fandango glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #AA0074 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Fandango sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #AA0074 Anchor #3B2922 Surface #F1E2D1 Accent #9B9463 Secondary #3C3833

Fandango anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AA0074 Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Fandango plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AA0074 Secondary #AA7790 Support #9C9087 Ink #17140F

Fandango is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fandango carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AA0074 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 73/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 55/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 30/100

Low

A faint retro warmth without tipping into sepia.

Luxury 52/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 79/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 82/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA0074

For UI

For branding

For interior

For fashion

People also use #AA0074 with

Dark Violet Cherry Red Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.1:1. Use

Subtle surface Use #F5C4E6 for cards and hover fills. Tint 80

Avoid beside #A8003B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA0074 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA0074;
  --color-base-rgb: 170 0 116;
  --color-base-oklch: oklch(48.9% 0.205 348.0);
  --color-50: #FEF0FA;
  --color-100: #FDD8F1;
  --color-200: #FCB1E4;
  --color-300: #F877CF;
  --color-400: #EC46B7;
  --color-500: #D2229B;
  --color-600: #9F2378;
  --color-700: #701F56;
  --color-800: #481839;
  --color-900: #2C1124;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  fandango: {
    50: '#FEF0FA',
    100: '#FDD8F1',
    200: '#FCB1E4',
    300: '#F877CF',
    400: '#EC46B7',
    500: '#D2229B',
    600: '#9F2378',
    700: '#701F56',
    800: '#481839',
    900: '#2C1124',
  },
}

$base: #AA0074;
$base-ink: #FFFFFF;
$base-50: #FEF0FA;
$base-100: #FDD8F1;
$base-200: #FCB1E4;
$base-300: #F877CF;
$base-400: #EC46B7;
$base-500: #D2229B;
$base-600: #9F2378;
$base-700: #701F56;
$base-800: #481839;
$base-900: #2C1124;
$base-hover: #87005C;
$base-subtle: #F3A5DA;

{
    "color": {
        "base": {
            "value": "#AA0074",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FA",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F1",
                "type": "color"
            },
            "200": {
                "value": "#FCB1E4",
                "type": "color"
            },
            "300": {
                "value": "#F877CF",
                "type": "color"
            },
            "400": {
                "value": "#EC46B7",
                "type": "color"
            },
            "500": {
                "value": "#D2229B",
                "type": "color"
            },
            "600": {
                "value": "#9F2378",
                "type": "color"
            },
            "700": {
                "value": "#701F56",
                "type": "color"
            },
            "800": {
                "value": "#481839",
                "type": "color"
            },
            "900": {
                "value": "#2C1124",
                "type": "color"
            }
        }
    }
}