#AA043E is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AA043E works with other colors. Named schemes with #AA043E in its natural role, and a note on why the supporting colors balance it.
Cranberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #AA043E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA043E at work across the surfaces designers actually ship.
:root {
--color-base: #AA043E;
--color-base-rgb: 170 4 62;
--color-base-oklch: oklch(47.2% 0.187 12.2);
--color-50: #FEF0F5;
--color-100: #FDD8E5;
--color-200: #FCB1CB;
--color-300: #F57AA5;
--color-400: #E84A81;
--color-500: #CE2761;
--color-600: #9C264F;
--color-700: #6E213C;
--color-800: #471A2A;
--color-900: #2B121B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F5',
100: '#FDD8E5',
200: '#FCB1CB',
300: '#F57AA5',
400: '#E84A81',
500: '#CE2761',
600: '#9C264F',
700: '#6E213C',
800: '#471A2A',
900: '#2B121B',
},
}
$base: #AA043E; $base-ink: #FFFFFF; $base-50: #FEF0F5; $base-100: #FDD8E5; $base-200: #FCB1CB; $base-300: #F57AA5; $base-400: #E84A81; $base-500: #CE2761; $base-600: #9C264F; $base-700: #6E213C; $base-800: #471A2A; $base-900: #2B121B; $base-hover: #870332; $base-subtle: #F1A8C2;
{
"color": {
"base": {
"value": "#AA043E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F5",
"type": "color"
},
"100": {
"value": "#FDD8E5",
"type": "color"
},
"200": {
"value": "#FCB1CB",
"type": "color"
},
"300": {
"value": "#F57AA5",
"type": "color"
},
"400": {
"value": "#E84A81",
"type": "color"
},
"500": {
"value": "#CE2761",
"type": "color"
},
"600": {
"value": "#9C264F",
"type": "color"
},
"700": {
"value": "#6E213C",
"type": "color"
},
"800": {
"value": "#471A2A",
"type": "color"
},
"900": {
"value": "#2B121B",
"type": "color"
}
}
}
}