What color is #AA0971?

#AA0971 is a dark, vivid magenta. In RGB it is rgb(170, 9, 113), and in HSL hsl(321, 90%, 35%).

Is #AA0971 accessible as text?

On white, #AA0971 has a contrast ratio of 7.03:1 (passes WCAG AA for body text); on black it is 2.99:1 (fails). For text placed on #AA0971, use white for the best readability.

What is the closest Tailwind color to #AA0971?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #AA0971?

#AA0971 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #09AA41. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA0971 below.

Is #AA0971 good for buttons?

#AA0971 works well for buttons and highlights, but use white text on #AA0971 — black text only reaches 2.99:1, below the 4.5:1 needed for normal-size labels.

Is #AA0971 the same as CSS mediumvioletred?

No — #AA0971 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#AA0971 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA0971

Not just a swatch — here's how #AA0971 works with other colors. Named schemes with #AA0971 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #AA0971 Secondary #E86D5E Accent #EF983D Anchor #5B3A53 Surface #F5E8D7

Fandango glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #AA0971 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Fandango sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #AA0971 Anchor #3B2922 Surface #F1E2D1 Accent #9B9563 Secondary #3C3833

Fandango anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AA0971 Secondary #7D472C Surface #EBD8C1 Accent #454F39 Anchor #5A2232

Fandango plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AA0971 Secondary #AA788F Support #9C9087 Ink #17140F

Fandango is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fandango carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AA0971 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 55/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 5/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 52/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 77/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA0971

For UI

For branding

For interior

For fashion

People also use #AA0971 with

Dark Orchid Firebrick Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.0:1. Use

Subtle surface Use #F3C8E4 for cards and hover fills. Tint 80

Avoid beside #AA093C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA0971 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA0971;
  --color-base-rgb: 170 9 113;
  --color-base-oklch: oklch(49.0% 0.200 349.5);
  --color-50: #FEF0F9;
  --color-100: #FDD8F0;
  --color-200: #FBB2E1;
  --color-300: #F27EC9;
  --color-400: #E34FAF;
  --color-500: #CA2B92;
  --color-600: #992972;
  --color-700: #6C2352;
  --color-800: #461B37;
  --color-900: #2B1222;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  fandango: {
    50: '#FEF0F9',
    100: '#FDD8F0',
    200: '#FBB2E1',
    300: '#F27EC9',
    400: '#E34FAF',
    500: '#CA2B92',
    600: '#992972',
    700: '#6C2352',
    800: '#461B37',
    900: '#2B1222',
  },
}

$base: #AA0971;
$base-ink: #FFFFFF;
$base-50: #FEF0F9;
$base-100: #FDD8F0;
$base-200: #FBB2E1;
$base-300: #F27EC9;
$base-400: #E34FAF;
$base-500: #CA2B92;
$base-600: #992972;
$base-700: #6C2352;
$base-800: #461B37;
$base-900: #2B1222;
$base-hover: #88075B;
$base-subtle: #EFABD7;

{
    "color": {
        "base": {
            "value": "#AA0971",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F0",
                "type": "color"
            },
            "200": {
                "value": "#FBB2E1",
                "type": "color"
            },
            "300": {
                "value": "#F27EC9",
                "type": "color"
            },
            "400": {
                "value": "#E34FAF",
                "type": "color"
            },
            "500": {
                "value": "#CA2B92",
                "type": "color"
            },
            "600": {
                "value": "#992972",
                "type": "color"
            },
            "700": {
                "value": "#6C2352",
                "type": "color"
            },
            "800": {
                "value": "#461B37",
                "type": "color"
            },
            "900": {
                "value": "#2B1222",
                "type": "color"
            }
        }
    }
}