#AA0BEE is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #AA0BEE works with other colors. Named schemes with #AA0BEE in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #AA0BEE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA0BEE at work across the surfaces designers actually ship.
:root {
--color-base: #AA0BEE;
--color-base-rgb: 170 11 238;
--color-base-oklch: oklch(56.9% 0.283 310.4);
--color-50: #FAF0FE;
--color-100: #F2D8FD;
--color-200: #E5B1FB;
--color-300: #CF7DF2;
--color-400: #B74EE4;
--color-500: #9A2ACB;
--color-600: #78289A;
--color-700: #56236C;
--color-800: #391B46;
--color-900: #24122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FAF0FE',
100: '#F2D8FD',
200: '#E5B1FB',
300: '#CF7DF2',
400: '#B74EE4',
500: '#9A2ACB',
600: '#78289A',
700: '#56236C',
800: '#391B46',
900: '#24122B',
},
}
$base: #AA0BEE; $base-ink: #FFFFFF; $base-50: #FAF0FE; $base-100: #F2D8FD; $base-200: #E5B1FB; $base-300: #CF7DF2; $base-400: #B74EE4; $base-500: #9A2ACB; $base-600: #78289A; $base-700: #56236C; $base-800: #391B46; $base-900: #24122B; $base-hover: #8809BF; $base-subtle: #E3BDF3;
{
"color": {
"base": {
"value": "#AA0BEE",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF0FE",
"type": "color"
},
"100": {
"value": "#F2D8FD",
"type": "color"
},
"200": {
"value": "#E5B1FB",
"type": "color"
},
"300": {
"value": "#CF7DF2",
"type": "color"
},
"400": {
"value": "#B74EE4",
"type": "color"
},
"500": {
"value": "#9A2ACB",
"type": "color"
},
"600": {
"value": "#78289A",
"type": "color"
},
"700": {
"value": "#56236C",
"type": "color"
},
"800": {
"value": "#391B46",
"type": "color"
},
"900": {
"value": "#24122B",
"type": "color"
}
}
}
}