What color is #AA194F?

#AA194F is a dark, vivid rose. In RGB it is rgb(170, 25, 79), and in HSL hsl(338, 74%, 38%).

Is #AA194F accessible as text?

On white, #AA194F has a contrast ratio of 7.09:1 (passes WCAG AA for body text); on black it is 2.96:1 (fails). For text placed on #AA194F, use white for the best readability.

What is the closest Tailwind color to #AA194F?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #AA194F?

#AA194F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #19A974. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA194F below.

Is #AA194F good for buttons?

#AA194F works well for buttons and highlights, but use white text on #AA194F — black text only reaches 2.96:1, below the 4.5:1 needed for normal-size labels.

Is #AA194F the same as CSS brown?

No — #AA194F is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AA194F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA194F

Not just a swatch — here's how #AA194F works with other colors. Named schemes with #AA194F in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #AA194F Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AA194F Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AA194F Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #AA194F Secondary #B8622B Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AA194F Secondary #A97882 Support #9B9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AA194F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 86/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 54/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 23/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 91/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA194F

For UI

For branding

For interior

For fashion

People also use #AA194F with

Byzantine Firebrick Jade Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.1:1. Use

Subtle surface Use #F0CFDB for cards and hover fills. Tint 80

Avoid beside #A9191E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA194F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA194F;
  --color-base-rgb: 170 25 79;
  --color-base-oklch: oklch(48.4% 0.179 6.1);
  --color-50: #FEF1F6;
  --color-100: #FBDBE6;
  --color-200: #F4B8CE;
  --color-300: #E788AB;
  --color-400: #D65C89;
  --color-500: #BC3969;
  --color-600: #8F3355;
  --color-700: #652A3F;
  --color-800: #421F2C;
  --color-900: #29151C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF1F6',
    100: '#FBDBE6',
    200: '#F4B8CE',
    300: '#E788AB',
    400: '#D65C89',
    500: '#BC3969',
    600: '#8F3355',
    700: '#652A3F',
    800: '#421F2C',
    900: '#29151C',
  },
}

$base: #AA194F;
$base-ink: #FFFFFF;
$base-50: #FEF1F6;
$base-100: #FBDBE6;
$base-200: #F4B8CE;
$base-300: #E788AB;
$base-400: #D65C89;
$base-500: #BC3969;
$base-600: #8F3355;
$base-700: #652A3F;
$base-800: #421F2C;
$base-900: #29151C;
$base-hover: #87143E;
$base-subtle: #EAB5C8;

{
    "color": {
        "base": {
            "value": "#AA194F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F6",
                "type": "color"
            },
            "100": {
                "value": "#FBDBE6",
                "type": "color"
            },
            "200": {
                "value": "#F4B8CE",
                "type": "color"
            },
            "300": {
                "value": "#E788AB",
                "type": "color"
            },
            "400": {
                "value": "#D65C89",
                "type": "color"
            },
            "500": {
                "value": "#BC3969",
                "type": "color"
            },
            "600": {
                "value": "#8F3355",
                "type": "color"
            },
            "700": {
                "value": "#652A3F",
                "type": "color"
            },
            "800": {
                "value": "#421F2C",
                "type": "color"
            },
            "900": {
                "value": "#29151C",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA194F

Color Lab

Pairs with #AA194F

UI roles & guardrails

In real applications

Scales

Every model

Export