#AA1960 is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AA1960 works with other colors. Named schemes with #AA1960 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #AA1960 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA1960 at work across the surfaces designers actually ship.
:root {
--color-base: #AA1960;
--color-base-rgb: 170 25 96;
--color-base-oklch: oklch(49.0% 0.184 357.9);
--color-50: #FEF1F7;
--color-100: #FBDBEA;
--color-200: #F4B8D5;
--color-300: #E788B6;
--color-400: #D65C97;
--color-500: #BC3978;
--color-600: #8F335F;
--color-700: #652A46;
--color-800: #421F30;
--color-900: #29151E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF1F7',
100: '#FBDBEA',
200: '#F4B8D5',
300: '#E788B6',
400: '#D65C97',
500: '#BC3978',
600: '#8F335F',
700: '#652A46',
800: '#421F30',
900: '#29151E',
},
}
$base: #AA1960; $base-ink: #FFFFFF; $base-50: #FEF1F7; $base-100: #FBDBEA; $base-200: #F4B8D5; $base-300: #E788B6; $base-400: #D65C97; $base-500: #BC3978; $base-600: #8F335F; $base-700: #652A46; $base-800: #421F30; $base-900: #29151E; $base-hover: #87144C; $base-subtle: #EAB5CF;
{
"color": {
"base": {
"value": "#AA1960",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F7",
"type": "color"
},
"100": {
"value": "#FBDBEA",
"type": "color"
},
"200": {
"value": "#F4B8D5",
"type": "color"
},
"300": {
"value": "#E788B6",
"type": "color"
},
"400": {
"value": "#D65C97",
"type": "color"
},
"500": {
"value": "#BC3978",
"type": "color"
},
"600": {
"value": "#8F335F",
"type": "color"
},
"700": {
"value": "#652A46",
"type": "color"
},
"800": {
"value": "#421F30",
"type": "color"
},
"900": {
"value": "#29151E",
"type": "color"
}
}
}
}