What color is #AA294B?

#AA294B is a medium rose. In RGB it is rgb(170, 41, 75), and in HSL hsl(344, 61%, 41%).

Is #AA294B accessible as text?

On white, #AA294B has a contrast ratio of 6.71:1 (passes WCAG AA for body text); on black it is 3.13:1 (fails). For text placed on #AA294B, use white for the best readability.

What is the closest Tailwind color to #AA294B?

The nearest Tailwind CSS token is rose-800 (#A50036).

What colors go well with #AA294B?

#AA294B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #29A886. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA294B below.

Is #AA294B good for buttons?

#AA294B works well for buttons and highlights, but use white text on #AA294B — black text only reaches 3.13:1, below the 4.5:1 needed for normal-size labels.

Is #AA294B the same as CSS brown?

No — #AA294B is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AA294B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA294B

Not just a swatch — here's how #AA294B works with other colors. Named schemes with #AA294B in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #AA294B Anchor #3B2A21 Surface #F1E2D1 Accent #989564 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AA294B Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AA294B Surface #F4E6D6 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #AA294B Secondary #B8622A Accent #7A7642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AA294B Secondary #AA7C82 Support #9B9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AA294B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 88/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 36/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 51/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 96/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA294B

For UI

For branding

For interior

For fashion

People also use #AA294B with

Byzantine Sienna Jungle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.7:1. Use

Subtle surface Use #EED4DB for cards and hover fills. Tint 80

Avoid beside #A83129 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA294B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA294B;
  --color-base-rgb: 170 41 75;
  --color-base-oklch: oklch(49.5% 0.165 10.5);
  --color-50: #FCF2F5;
  --color-100: #F8DDE4;
  --color-200: #EFBDCB;
  --color-300: #DF90A5;
  --color-400: #CB6781;
  --color-500: #B04561;
  --color-600: #873B4F;
  --color-700: #602F3C;
  --color-800: #3F222A;
  --color-900: #27161B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FCF2F5',
    100: '#F8DDE4',
    200: '#EFBDCB',
    300: '#DF90A5',
    400: '#CB6781',
    500: '#B04561',
    600: '#873B4F',
    700: '#602F3C',
    800: '#3F222A',
    900: '#27161B',
  },
}

$base: #AA294B;
$base-ink: #FFFFFF;
$base-50: #FCF2F5;
$base-100: #F8DDE4;
$base-200: #EFBDCB;
$base-300: #DF90A5;
$base-400: #CB6781;
$base-500: #B04561;
$base-600: #873B4F;
$base-700: #602F3C;
$base-800: #3F222A;
$base-900: #27161B;
$base-hover: #87213C;
$base-subtle: #E7BDC8;

{
    "color": {
        "base": {
            "value": "#AA294B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2F5",
                "type": "color"
            },
            "100": {
                "value": "#F8DDE4",
                "type": "color"
            },
            "200": {
                "value": "#EFBDCB",
                "type": "color"
            },
            "300": {
                "value": "#DF90A5",
                "type": "color"
            },
            "400": {
                "value": "#CB6781",
                "type": "color"
            },
            "500": {
                "value": "#B04561",
                "type": "color"
            },
            "600": {
                "value": "#873B4F",
                "type": "color"
            },
            "700": {
                "value": "#602F3C",
                "type": "color"
            },
            "800": {
                "value": "#3F222A",
                "type": "color"
            },
            "900": {
                "value": "#27161B",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA294B

Color Lab

Pairs with #AA294B

UI roles & guardrails

In real applications

Scales

Every model

Export