#AA2D4D is a mid-toned, warm red. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AA2D4D works with other colors. Named schemes with #AA2D4D in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #AA2D4D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA2D4D at work across the surfaces designers actually ship.
:root {
--color-base: #AA2D4D;
--color-base-rgb: 170 45 77;
--color-base-oklch: oklch(49.9% 0.161 10.4);
--color-50: #FCF2F5;
--color-100: #F7DEE4;
--color-200: #EEBFCA;
--color-300: #DD92A5;
--color-400: #C96981;
--color-500: #AD4761;
--color-600: #853D4F;
--color-700: #5F303C;
--color-800: #3E2329;
--color-900: #26171B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FCF2F5',
100: '#F7DEE4',
200: '#EEBFCA',
300: '#DD92A5',
400: '#C96981',
500: '#AD4761',
600: '#853D4F',
700: '#5F303C',
800: '#3E2329',
900: '#26171B',
},
}
$base: #AA2D4D; $base-ink: #FFFFFF; $base-50: #FCF2F5; $base-100: #F7DEE4; $base-200: #EEBFCA; $base-300: #DD92A5; $base-400: #C96981; $base-500: #AD4761; $base-600: #853D4F; $base-700: #5F303C; $base-800: #3E2329; $base-900: #26171B; $base-hover: #87243D; $base-subtle: #E6BFC9;
{
"color": {
"base": {
"value": "#AA2D4D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF2F5",
"type": "color"
},
"100": {
"value": "#F7DEE4",
"type": "color"
},
"200": {
"value": "#EEBFCA",
"type": "color"
},
"300": {
"value": "#DD92A5",
"type": "color"
},
"400": {
"value": "#C96981",
"type": "color"
},
"500": {
"value": "#AD4761",
"type": "color"
},
"600": {
"value": "#853D4F",
"type": "color"
},
"700": {
"value": "#5F303C",
"type": "color"
},
"800": {
"value": "#3E2329",
"type": "color"
},
"900": {
"value": "#26171B",
"type": "color"
}
}
}
}