What color is #AA301B?

#AA301B is a dark, vivid brown. In RGB it is rgb(170, 48, 27), and in HSL hsl(9, 73%, 39%).

Is #AA301B accessible as text?

On white, #AA301B has a contrast ratio of 6.67:1 (passes WCAG AA for body text); on black it is 3.15:1 (fails). For text placed on #AA301B, use white for the best readability.

What is the closest Tailwind color to #AA301B?

The nearest Tailwind CSS token is orange-800 (#9F2D00).

What colors go well with #AA301B?

#AA301B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1B96AC. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA301B below.

Is #AA301B good for buttons?

#AA301B works well for buttons and highlights, but use white text on #AA301B — black text only reaches 3.15:1, below the 4.5:1 needed for normal-size labels.

Is #AA301B the same as CSS brown?

No — #AA301B is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color.

#AA301B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA301B

Not just a swatch — here's how #AA301B works with other colors. Named schemes with #AA301B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #AA301B Secondary #B76324 Accent #777743 Surface #F4ECDD Anchor #3B2A20

This palette keeps Firebrick as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #AA301B Anchor #3A2A20 Surface #F0E2D0 Accent #969665 Secondary #3B3833

Firebrick anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AA301B Secondary #7B4927 Surface #EAD9C0 Accent #42503A Anchor #5A222E

Firebrick plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AA301B Surface #F3E6D6 Anchor #5F2036 Accent #E6C2C1 Secondary #332B2D

Firebrick sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AA301B Secondary #AA7E75 Support #9B9186 Ink #17140F

Firebrick is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Firebrick carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AA301B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 96/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 36/100

Low

Middle-weight — neither delicate nor heavy.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 74/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 55/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 96/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA301B

For UI

For branding

For interior

For fashion

People also use #AA301B with

Ruby Red Dark Goldenrod Bondi Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.7:1. Use

Subtle surface Use #F0D4D0 for cards and hover fills. Tint 80

Avoid beside #AC611B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA301B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA301B;
  --color-base-rgb: 170 48 27;
  --color-base-oklch: oklch(49.4% 0.162 32.2);
  --color-50: #FDF3F1;
  --color-100: #FAE0DB;
  --color-200: #F4C1B9;
  --color-300: #E79788;
  --color-400: #D56F5D;
  --color-500: #BB4D3A;
  --color-600: #8E4133;
  --color-700: #65332A;
  --color-800: #42241F;
  --color-900: #281815;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  firebrick: {
    50: '#FDF3F1',
    100: '#FAE0DB',
    200: '#F4C1B9',
    300: '#E79788',
    400: '#D56F5D',
    500: '#BB4D3A',
    600: '#8E4133',
    700: '#65332A',
    800: '#42241F',
    900: '#281815',
  },
}

$base: #AA301B;
$base-ink: #FFFFFF;
$base-50: #FDF3F1;
$base-100: #FAE0DB;
$base-200: #F4C1B9;
$base-300: #E79788;
$base-400: #D56F5D;
$base-500: #BB4D3A;
$base-600: #8E4133;
$base-700: #65332A;
$base-800: #42241F;
$base-900: #281815;
$base-hover: #8A2715;
$base-subtle: #EABEB6;

{
    "color": {
        "base": {
            "value": "#AA301B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF3F1",
                "type": "color"
            },
            "100": {
                "value": "#FAE0DB",
                "type": "color"
            },
            "200": {
                "value": "#F4C1B9",
                "type": "color"
            },
            "300": {
                "value": "#E79788",
                "type": "color"
            },
            "400": {
                "value": "#D56F5D",
                "type": "color"
            },
            "500": {
                "value": "#BB4D3A",
                "type": "color"
            },
            "600": {
                "value": "#8E4133",
                "type": "color"
            },
            "700": {
                "value": "#65332A",
                "type": "color"
            },
            "800": {
                "value": "#42241F",
                "type": "color"
            },
            "900": {
                "value": "#281815",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA301B

Color Lab

Pairs with #AA301B

UI roles & guardrails

In real applications

Scales

Every model

Export