What color is #AA394D?

#AA394D is a medium red. In RGB it is rgb(170, 57, 77), and in HSL hsl(349, 50%, 45%).

Is #AA394D accessible as text?

On white, #AA394D has a contrast ratio of 6.17:1 (passes WCAG AA for body text); on black it is 3.40:1 (fails). For text placed on #AA394D, use white for the best readability.

What is the closest Tailwind color to #AA394D?

The nearest Tailwind CSS token is rose-800 (#A50036).

What colors go well with #AA394D?

#AA394D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #39AC97. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA394D below.

Is #AA394D good for buttons?

#AA394D works well for buttons and highlights, but use white text on #AA394D — black text only reaches 3.40:1, below the 4.5:1 needed for normal-size labels.

Is #AA394D the same as CSS brown?

No — #AA394D is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AA394D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA394D

Not just a swatch — here's how #AA394D works with other colors. Named schemes with #AA394D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #AA394D Secondary #B86229 Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #AA394D Anchor #3A2A21 Surface #F1E2D0 Accent #989664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AA394D Secondary #7C4829 Surface #EAD9C1 Accent #444F3A Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AA394D Surface #F4E6D6 Anchor #5E2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AA394D Secondary #AD8386 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AA394D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 50/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 52/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 62/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 40/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 99/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA394D

For UI

For branding

For interior

For fashion

People also use #AA394D with

Mulberry Ginger Jungle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.2:1. Use

Subtle surface Use #EDD9DD for cards and hover fills. Tint 80

Avoid beside #AC4B39 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA394D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA394D;
  --color-base-rgb: 170 57 77;
  --color-base-oklch: oklch(51.2% 0.148 13.6);
  --color-50: #FCF3F5;
  --color-100: #F5E0E4;
  --color-200: #EBC2C9;
  --color-300: #D897A3;
  --color-400: #C2707F;
  --color-500: #A64E5F;
  --color-600: #80424D;
  --color-700: #5C333B;
  --color-800: #3C2429;
  --color-900: #25181A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FCF3F5',
    100: '#F5E0E4',
    200: '#EBC2C9',
    300: '#D897A3',
    400: '#C2707F',
    500: '#A64E5F',
    600: '#80424D',
    700: '#5C333B',
    800: '#3C2429',
    900: '#25181A',
  },
}

$base: #AA394D;
$base-ink: #FFFFFF;
$base-50: #FCF3F5;
$base-100: #F5E0E4;
$base-200: #EBC2C9;
$base-300: #D897A3;
$base-400: #C2707F;
$base-500: #A64E5F;
$base-600: #80424D;
$base-700: #5C333B;
$base-800: #3C2429;
$base-900: #25181A;
$base-hover: #8A2E3F;
$base-subtle: #E5C5CB;

{
    "color": {
        "base": {
            "value": "#AA394D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F5",
                "type": "color"
            },
            "100": {
                "value": "#F5E0E4",
                "type": "color"
            },
            "200": {
                "value": "#EBC2C9",
                "type": "color"
            },
            "300": {
                "value": "#D897A3",
                "type": "color"
            },
            "400": {
                "value": "#C2707F",
                "type": "color"
            },
            "500": {
                "value": "#A64E5F",
                "type": "color"
            },
            "600": {
                "value": "#80424D",
                "type": "color"
            },
            "700": {
                "value": "#5C333B",
                "type": "color"
            },
            "800": {
                "value": "#3C2429",
                "type": "color"
            },
            "900": {
                "value": "#25181A",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA394D

Color Lab

Pairs with #AA394D

UI roles & guardrails

In real applications

Scales

Every model

Export