What color is #AA3C4E?

#AA3C4E is a medium red. In RGB it is rgb(170, 60, 78), and in HSL hsl(350, 48%, 45%).

Is #AA3C4E accessible as text?

On white, #AA3C4E has a contrast ratio of 6.06:1 (passes WCAG AA for body text); on black it is 3.47:1 (fails). For text placed on #AA3C4E, use white for the best readability.

What is the closest Tailwind color to #AA3C4E?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #AA3C4E?

#AA3C4E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3CAA97. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA3C4E below.

Is #AA3C4E good for buttons?

#AA3C4E works well for buttons and highlights, but use white text on #AA3C4E — black text only reaches 3.47:1, below the 4.5:1 needed for normal-size labels.

Is #AA3C4E the same as CSS brown?

No — #AA3C4E is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AA3C4E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA3C4E

Not just a swatch — here's how #AA3C4E works with other colors. Named schemes with #AA3C4E in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #AA3C4E Secondary #B86229 Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #AA3C4E Anchor #3A2A21 Surface #F1E2D0 Accent #989664 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AA3C4E Secondary #7C4829 Surface #EAD9C1 Accent #444F3A Anchor #5A222F

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AA3C4E Surface #F4E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AA3C4E Secondary #AE8587 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AA3C4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 39/100

Low

Middle-weight — neither delicate nor heavy.

Depth 50/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 55/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 64/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 100/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA3C4E

For UI

For branding

For interior

For fashion

People also use #AA3C4E with

Mulberry Ginger Persian Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.1:1. Use

Subtle surface Use #EDD9DC for cards and hover fills. Tint 80

Avoid beside #AA4E3C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA3C4E at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA3C4E;
  --color-base-rgb: 170 60 78;
  --color-base-oklch: oklch(51.6% 0.144 14.0);
  --color-50: #FBF3F5;
  --color-100: #F5E0E4;
  --color-200: #EAC3C9;
  --color-300: #D799A3;
  --color-400: #C1717F;
  --color-500: #A5505E;
  --color-600: #7F434D;
  --color-700: #5B343A;
  --color-800: #3C2529;
  --color-900: #25181A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FBF3F5',
    100: '#F5E0E4',
    200: '#EAC3C9',
    300: '#D799A3',
    400: '#C1717F',
    500: '#A5505E',
    600: '#7F434D',
    700: '#5B343A',
    800: '#3C2529',
    900: '#25181A',
  },
}

$base: #AA3C4E;
$base-ink: #FFFFFF;
$base-50: #FBF3F5;
$base-100: #F5E0E4;
$base-200: #EAC3C9;
$base-300: #D799A3;
$base-400: #C1717F;
$base-500: #A5505E;
$base-600: #7F434D;
$base-700: #5B343A;
$base-800: #3C2529;
$base-900: #25181A;
$base-hover: #88303E;
$base-subtle: #E4C6CB;

{
    "color": {
        "base": {
            "value": "#AA3C4E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF3F5",
                "type": "color"
            },
            "100": {
                "value": "#F5E0E4",
                "type": "color"
            },
            "200": {
                "value": "#EAC3C9",
                "type": "color"
            },
            "300": {
                "value": "#D799A3",
                "type": "color"
            },
            "400": {
                "value": "#C1717F",
                "type": "color"
            },
            "500": {
                "value": "#A5505E",
                "type": "color"
            },
            "600": {
                "value": "#7F434D",
                "type": "color"
            },
            "700": {
                "value": "#5B343A",
                "type": "color"
            },
            "800": {
                "value": "#3C2529",
                "type": "color"
            },
            "900": {
                "value": "#25181A",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA3C4E

Color Lab

Pairs with #AA3C4E

UI roles & guardrails

In real applications

Scales

Every model

Export