Nearest named color: Rust
#AA3E1A
#AA3E1A
Nearest named
Rust
Family
Brown
Lightness
51.0%
Chroma
0.150
Hue angle
37.7°
Temperature
Warm
Contrast on white
6.15:1 · AA
Contrast on black
3.02:1 · AA Large
Web-safe
#993333
CSS oklch()
51% 0.15 38

#AA3E1A is a mid-toned, warm orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #AA3E1A

Not just a swatch — here's how #AA3E1A works with other colors. Named schemes with #AA3E1A in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Rust as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Rust anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Rust plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Rust sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Rust is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rust carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AA3E1A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 93/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 38/100
Low
Middle-weight — neither delicate nor heavy.
Depth 51/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 92/100
Very high
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 63/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 54/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 40/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 99/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 8/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 84/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA3E1A

For UI
For branding
For interior
For fashion
People also use #AA3E1A with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.2:1. Use
Subtle surface Use #F0D7CF for cards and hover fills. Tint 80
Avoid beside #A86D1A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA3E1A at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #AA3E1A;
  --color-base-rgb: 170 62 26;
  --color-base-oklch: oklch(51.0% 0.150 37.7);
  --color-50: #FDF4F1;
  --color-100: #FAE3DB;
  --color-200: #F4C7B9;
  --color-300: #E7A088;
  --color-400: #D57B5D;
  --color-500: #BB5A3A;
  --color-600: #8E4A33;
  --color-700: #65392A;
  --color-800: #42281F;
  --color-900: #281A15;
  --color-on-base: #FFFFFF;
}