What color is #AA475B?

#AA475B is a medium red. In RGB it is rgb(170, 71, 91), and in HSL hsl(348, 41%, 47%).

Is #AA475B accessible as text?

On white, #AA475B has a contrast ratio of 5.58:1 (passes WCAG AA for body text); on black it is 3.76:1 (fails). For text placed on #AA475B, use white for the best readability.

What is the closest Tailwind color to #AA475B?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #AA475B?

#AA475B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #47A995. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA475B below.

Is #AA475B good for buttons?

#AA475B works well for buttons and highlights, but use white text on #AA475B — black text only reaches 3.76:1, below the 4.5:1 needed for normal-size labels.

Is #AA475B the same as CSS brown?

No — #AA475B is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AA475B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA475B

Not just a swatch — here's how #AA475B works with other colors. Named schemes with #AA475B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #AA475B Secondary #B8622A Accent #7A7642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #AA475B Anchor #3B2A21 Surface #F1E2D1 Accent #989563 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AA475B Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #AA475B Surface #F4E6D6 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AA475B Secondary #B08B90 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

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Color Lab

How #AA475B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 80/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 42/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 48/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 51/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 72/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 100/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA475B

For UI

For branding

For interior

For fashion

People also use #AA475B with

Mulberry Copper Persian Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.6:1. Use

Subtle surface Use #ECDCDF for cards and hover fills. Tint 80

Avoid beside #A95447 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA475B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA475B;
  --color-base-rgb: 170 71 91;
  --color-base-oklch: oklch(53.3% 0.131 10.2);
  --color-50: #FBF4F5;
  --color-100: #F3E2E5;
  --color-200: #E7C6CC;
  --color-300: #D29DA8;
  --color-400: #BB7785;
  --color-500: #9E5665;
  --color-600: #7A4752;
  --color-700: #58373D;
  --color-800: #3A272B;
  --color-900: #24191B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FBF4F5',
    100: '#F3E2E5',
    200: '#E7C6CC',
    300: '#D29DA8',
    400: '#BB7785',
    500: '#9E5665',
    600: '#7A4752',
    700: '#58373D',
    800: '#3A272B',
    900: '#24191B',
  },
}

$base: #AA475B;
$base-ink: #FFFFFF;
$base-50: #FBF4F5;
$base-100: #F3E2E5;
$base-200: #E7C6CC;
$base-300: #D29DA8;
$base-400: #BB7785;
$base-500: #9E5665;
$base-600: #7A4752;
$base-700: #58373D;
$base-800: #3A272B;
$base-900: #24191B;
$base-hover: #873948;
$base-subtle: #E3CACF;

{
    "color": {
        "base": {
            "value": "#AA475B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF4F5",
                "type": "color"
            },
            "100": {
                "value": "#F3E2E5",
                "type": "color"
            },
            "200": {
                "value": "#E7C6CC",
                "type": "color"
            },
            "300": {
                "value": "#D29DA8",
                "type": "color"
            },
            "400": {
                "value": "#BB7785",
                "type": "color"
            },
            "500": {
                "value": "#9E5665",
                "type": "color"
            },
            "600": {
                "value": "#7A4752",
                "type": "color"
            },
            "700": {
                "value": "#58373D",
                "type": "color"
            },
            "800": {
                "value": "#3A272B",
                "type": "color"
            },
            "900": {
                "value": "#24191B",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA475B

Color Lab

Pairs with #AA475B

UI roles & guardrails

In real applications

Scales

Every model

Export