#AA48BD is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AA48BD works with other colors. Named schemes with #AA48BD in its natural role, and a note on why the supporting colors balance it.
Medium Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Orchid.
Medium Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Orchid carrying the quiet middle.
Medium Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Orchid plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
How #AA48BD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA48BD at work across the surfaces designers actually ship.
:root {
--color-base: #AA48BD;
--color-base-rgb: 170 72 189;
--color-base-oklch: oklch(57.7% 0.193 320.8);
--color-50: #FAF3FB;
--color-100: #F1E0F5;
--color-200: #E3C3E9;
--color-300: #CC99D6;
--color-400: #B372C0;
--color-500: #9651A4;
--color-600: #74447E;
--color-700: #54345A;
--color-800: #38253C;
--color-900: #231825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-orchid: {
50: '#FAF3FB',
100: '#F1E0F5',
200: '#E3C3E9',
300: '#CC99D6',
400: '#B372C0',
500: '#9651A4',
600: '#74447E',
700: '#54345A',
800: '#38253C',
900: '#231825',
},
}
$base: #AA48BD; $base-ink: #FFFFFF; $base-50: #FAF3FB; $base-100: #F1E0F5; $base-200: #E3C3E9; $base-300: #CC99D6; $base-400: #B372C0; $base-500: #9651A4; $base-600: #74447E; $base-700: #54345A; $base-800: #38253C; $base-900: #231825; $base-hover: #893799; $base-subtle: #E2CCE7;
{
"color": {
"base": {
"value": "#AA48BD",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF3FB",
"type": "color"
},
"100": {
"value": "#F1E0F5",
"type": "color"
},
"200": {
"value": "#E3C3E9",
"type": "color"
},
"300": {
"value": "#CC99D6",
"type": "color"
},
"400": {
"value": "#B372C0",
"type": "color"
},
"500": {
"value": "#9651A4",
"type": "color"
},
"600": {
"value": "#74447E",
"type": "color"
},
"700": {
"value": "#54345A",
"type": "color"
},
"800": {
"value": "#38253C",
"type": "color"
},
"900": {
"value": "#231825",
"type": "color"
}
}
}
}