Nearest named color: Rose Gold
#AA697B
#AA697B
Nearest named
Rose Gold
Family
Pink
Lightness
59.7%
Chroma
0.086
Hue angle
2.1°
Temperature
Warm
Contrast on white
4.19:1 · AA Large
Contrast on black
4.44:1 · AA Large
Web-safe
#996666
CSS oklch()
60% 0.09 2

#AA697B is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #AA697B

Not just a swatch — here's how #AA697B works with other colors. Named schemes with #AA697B in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Rose Gold anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Rose Gold plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Rose Gold sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Rose Gold sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.

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Color Lab

How #AA697B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 67/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 52/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 40/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 33/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 86/100
Very high
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 47/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 23/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 82/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 36/100
Low
Usable as a tinted surface in measured doses.
Print safety 91/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA697B

For UI
For branding
For interior
For fashion
People also use #AA697B with

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.4:1. Use
Subtle surface Use #ECE3E5 for cards and hover fills. Tint 80
Avoid beside #AB6C69 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA697B at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #AA697B;
  --color-base-rgb: 170 105 123;
  --color-base-oklch: oklch(59.7% 0.086 2.1);
  --color-50: #FAF5F6;
  --color-100: #F1E5E8;
  --color-200: #E2CBD1;
  --color-300: #CAA6B0;
  --color-400: #B0828F;
  --color-500: #936270;
  --color-600: #724F59;
  --color-700: #533C43;
  --color-800: #372A2E;
  --color-900: #221B1D;
  --color-on-base: #141310;
}