#AA70BF is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AA70BF works with other colors. Named schemes with #AA70BF in its natural role, and a note on why the supporting colors balance it.
Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.
Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.
How #AA70BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA70BF at work across the surfaces designers actually ship.
:root {
--color-base: #AA70BF;
--color-base-rgb: 170 112 191;
--color-base-oklch: oklch(63.5% 0.130 316.7);
--color-50: #F9F4FB;
--color-100: #EEE2F3;
--color-200: #DDC7E6;
--color-300: #C39FD0;
--color-400: #A87AB8;
--color-500: #8A599C;
--color-600: #6C4979;
--color-700: #4F3857;
--color-800: #35273A;
--color-900: #211924;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amethyst: {
50: '#F9F4FB',
100: '#EEE2F3',
200: '#DDC7E6',
300: '#C39FD0',
400: '#A87AB8',
500: '#8A599C',
600: '#6C4979',
700: '#4F3857',
800: '#35273A',
900: '#211924',
},
}
$base: #AA70BF; $base-ink: #141310; $base-50: #F9F4FB; $base-100: #EEE2F3; $base-200: #DDC7E6; $base-300: #C39FD0; $base-400: #A87AB8; $base-500: #8A599C; $base-600: #6C4979; $base-700: #4F3857; $base-800: #35273A; $base-900: #211924; $base-hover: #8E4BA6; $base-subtle: #E4D7E9;
{
"color": {
"base": {
"value": "#AA70BF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F4FB",
"type": "color"
},
"100": {
"value": "#EEE2F3",
"type": "color"
},
"200": {
"value": "#DDC7E6",
"type": "color"
},
"300": {
"value": "#C39FD0",
"type": "color"
},
"400": {
"value": "#A87AB8",
"type": "color"
},
"500": {
"value": "#8A599C",
"type": "color"
},
"600": {
"value": "#6C4979",
"type": "color"
},
"700": {
"value": "#4F3857",
"type": "color"
},
"800": {
"value": "#35273A",
"type": "color"
},
"900": {
"value": "#211924",
"type": "color"
}
}
}
}