What color is #AA72EE?

#AA72EE is a light, vivid violet. In RGB it is rgb(170, 114, 238), and in HSL hsl(267, 78%, 69%).

Is #AA72EE accessible as text?

On white, #AA72EE has a contrast ratio of 3.31:1 (fails WCAG AA for body text); on black it is 6.35:1 (passes). For text placed on #AA72EE, use black for the best readability.

What is the closest Tailwind color to #AA72EE?

The nearest Tailwind CSS token is violet-400 (#A684FF).

What colors go well with #AA72EE?

#AA72EE pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #B6EE72. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA72EE below.

Is #AA72EE good for buttons?

#AA72EE works well for buttons and highlights, but use black text on #AA72EE — white text only reaches 3.31:1, below the 4.5:1 needed for normal-size labels.

Is #AA72EE the same as CSS mediumpurple?

No — #AA72EE is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#AA72EE Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA72EE

Not just a swatch — here's how #AA72EE works with other colors. Named schemes with #AA72EE in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #AA72EE Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #AA72EE Secondary #AFB4B8 Surface #F1F2F0 Support #7F92A7 Anchor #2E3236

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Lead #AA72EE Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #AA72EE Secondary #C7B6E2 Support #9C9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #AA72EE Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #CD9CFF

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

Build a working theme in the generator →

Color Lab

How #AA72EE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 44/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 36/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 30/100

Low

A faint retro warmth without tipping into sepia.

Luxury 38/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 70/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 68/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 23/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA72EE

For UI

For branding

For interior

For fashion

People also use #AA72EE with

Iceberg Heliotrope Light Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.6:1. Use

Subtle surface Use #EEE6F8 for cards and hover fills. Tint 80

Avoid beside #D372EE — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA72EE at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA72EE;
  --color-base-rgb: 170 114 238;
  --color-base-oklch: oklch(66.4% 0.182 302.6);
  --color-50: #F7F1FE;
  --color-100: #E9DAFB;
  --color-200: #D3B6F6;
  --color-300: #B385EA;
  --color-400: #9358DA;
  --color-500: #7436BF;
  --color-600: #5C3091;
  --color-700: #442867;
  --color-800: #2F1E43;
  --color-900: #1E1429;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F7F1FE',
    100: '#E9DAFB',
    200: '#D3B6F6',
    300: '#B385EA',
    400: '#9358DA',
    500: '#7436BF',
    600: '#5C3091',
    700: '#442867',
    800: '#2F1E43',
    900: '#1E1429',
  },
}

$base: #AA72EE;
$base-ink: #141310;
$base-50: #F7F1FE;
$base-100: #E9DAFB;
$base-200: #D3B6F6;
$base-300: #B385EA;
$base-400: #9358DA;
$base-500: #7436BF;
$base-600: #5C3091;
$base-700: #442867;
$base-800: #2F1E43;
$base-900: #1E1429;
$base-hover: #8434E6;
$base-subtle: #E6D9F5;

{
    "color": {
        "base": {
            "value": "#AA72EE",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F1FE",
                "type": "color"
            },
            "100": {
                "value": "#E9DAFB",
                "type": "color"
            },
            "200": {
                "value": "#D3B6F6",
                "type": "color"
            },
            "300": {
                "value": "#B385EA",
                "type": "color"
            },
            "400": {
                "value": "#9358DA",
                "type": "color"
            },
            "500": {
                "value": "#7436BF",
                "type": "color"
            },
            "600": {
                "value": "#5C3091",
                "type": "color"
            },
            "700": {
                "value": "#442867",
                "type": "color"
            },
            "800": {
                "value": "#2F1E43",
                "type": "color"
            },
            "900": {
                "value": "#1E1429",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA72EE

Color Lab

Pairs with #AA72EE

UI roles & guardrails

In real applications

Scales

Every model

Export