What color is #AA73AB?

#AA73AB is a medium, muted purple. In RGB it is rgb(170, 115, 171), and in HSL hsl(299, 25%, 56%).

Is #AA73AB accessible as text?

On white, #AA73AB has a contrast ratio of 3.65:1 (fails WCAG AA for body text); on black it is 5.75:1 (passes). For text placed on #AA73AB, use black for the best readability.

What is the closest Tailwind color to #AA73AB?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #AA73AB?

#AA73AB pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #74AB73. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA73AB below.

Is #AA73AB good for buttons?

#AA73AB works well for buttons and highlights, but use black text on #AA73AB — white text only reaches 3.65:1, below the 4.5:1 needed for normal-size labels.

Is #AA73AB the same as CSS mediumpurple?

No — #AA73AB is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#AA73AB Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA73AB

Not just a swatch — here's how #AA73AB works with other colors. Named schemes with #AA73AB in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #AA73AB Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #24334B

Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #AA73AB Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #AA73AB Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #AA73AB Secondary #C1ADC1 Support #9C9087 Ink #18140F

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #AA73AB Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #CE9ACE

Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.

Build a working theme in the generator →

Color Lab

How #AA73AB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 52/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 37/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 67/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 45/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 40/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 79/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 34/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA73AB

For UI

For branding

For interior

For fashion

People also use #AA73AB with

Cool Gray Rose Gold Asparagus Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.1:1. Use

Subtle surface Use #ECE5ED for cards and hover fills. Tint 80

Avoid beside #AB7399 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA73AB at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA73AB;
  --color-base-rgb: 170 115 171;
  --color-base-oklch: oklch(63.2% 0.103 326.1);
  --color-50: #F9F5F9;
  --color-100: #F0E5F0;
  --color-200: #E0CCE0;
  --color-300: #C7A7C8;
  --color-400: #AD84AE;
  --color-500: #906490;
  --color-600: #705170;
  --color-700: #513D51;
  --color-800: #362A36;
  --color-900: #221B22;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  amethyst: {
    50: '#F9F5F9',
    100: '#F0E5F0',
    200: '#E0CCE0',
    300: '#C7A7C8',
    400: '#AD84AE',
    500: '#906490',
    600: '#705170',
    700: '#513D51',
    800: '#362A36',
    900: '#221B22',
  },
}

$base: #AA73AB;
$base-ink: #141310;
$base-50: #F9F5F9;
$base-100: #F0E5F0;
$base-200: #E0CCE0;
$base-300: #C7A7C8;
$base-400: #AD84AE;
$base-500: #906490;
$base-600: #705170;
$base-700: #513D51;
$base-800: #362A36;
$base-900: #221B22;
$base-hover: #8E568F;
$base-subtle: #E4D7E4;

{
    "color": {
        "base": {
            "value": "#AA73AB",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5F9",
                "type": "color"
            },
            "100": {
                "value": "#F0E5F0",
                "type": "color"
            },
            "200": {
                "value": "#E0CCE0",
                "type": "color"
            },
            "300": {
                "value": "#C7A7C8",
                "type": "color"
            },
            "400": {
                "value": "#AD84AE",
                "type": "color"
            },
            "500": {
                "value": "#906490",
                "type": "color"
            },
            "600": {
                "value": "#705170",
                "type": "color"
            },
            "700": {
                "value": "#513D51",
                "type": "color"
            },
            "800": {
                "value": "#362A36",
                "type": "color"
            },
            "900": {
                "value": "#221B22",
                "type": "color"
            }
        }
    }
}