What color is #AA73F7?

#AA73F7 is a light, vivid violet. In RGB it is rgb(170, 115, 247), and in HSL hsl(265, 89%, 71%).

Is #AA73F7 accessible as text?

On white, #AA73F7 has a contrast ratio of 3.23:1 (fails WCAG AA for body text); on black it is 6.50:1 (passes). For text placed on #AA73F7, use black for the best readability.

What is the closest Tailwind color to #AA73F7?

The nearest Tailwind CSS token is violet-400 (#A684FF).

What colors go well with #AA73F7?

#AA73F7 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #C0F773. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA73F7 below.

Is #AA73F7 good for buttons?

#AA73F7 works well for buttons and highlights, but use black text on #AA73F7 — white text only reaches 3.23:1, below the 4.5:1 needed for normal-size labels.

Is #AA73F7 the same as CSS mediumpurple?

No — #AA73F7 is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#AA73F7 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA73F7

Not just a swatch — here's how #AA73F7 works with other colors. Named schemes with #AA73F7 in its natural role, and a note on why the supporting colors balance it.

Nordic Calm Accent · 5 colors

Accent #AA73F7 Secondary #AFB4B8 Surface #F1F2F0 Support #7F92A7 Anchor #2E3236

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Lead #AA73F7 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #AA73F7 Surface #14161A Highlight #F4F6F8 Secondary #5C6572 Accent #CD9EFF

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #AA73F7 Secondary #C8B8E6 Support #9C9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #AA73F7 Secondary #E86B6B Accent #F49448 Anchor #593A56 Surface #F7E7D7

Medium Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #AA73F7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 33/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 43/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 35/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 27/100

Low

A faint retro warmth without tipping into sepia.

Luxury 37/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 74/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 64/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 24/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA73F7

For UI

For branding

For interior

For fashion

People also use #AA73F7 with

Wisteria Heliotrope Light Green Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.8:1. Use

Subtle surface Use #EFE7FA for cards and hover fills. Tint 80

Avoid beside #D673F7 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA73F7 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA73F7;
  --color-base-rgb: 170 115 247;
  --color-base-oklch: oklch(67.0% 0.192 300.6);
  --color-50: #F6F0FE;
  --color-100: #E7D8FD;
  --color-200: #D0B2FA;
  --color-300: #AE7EF1;
  --color-400: #8D4FE3;
  --color-500: #6D2CC9;
  --color-600: #582A98;
  --color-700: #41236B;
  --color-800: #2D1B46;
  --color-900: #1D132B;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F6F0FE',
    100: '#E7D8FD',
    200: '#D0B2FA',
    300: '#AE7EF1',
    400: '#8D4FE3',
    500: '#6D2CC9',
    600: '#582A98',
    700: '#41236B',
    800: '#2D1B46',
    900: '#1D132B',
  },
}

$base: #AA73F7;
$base-ink: #141310;
$base-50: #F6F0FE;
$base-100: #E7D8FD;
$base-200: #D0B2FA;
$base-300: #AE7EF1;
$base-400: #8D4FE3;
$base-500: #6D2CC9;
$base-600: #582A98;
$base-700: #41236B;
$base-800: #2D1B46;
$base-900: #1D132B;
$base-hover: #802FF3;
$base-subtle: #E6DAF8;

{
    "color": {
        "base": {
            "value": "#AA73F7",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F6F0FE",
                "type": "color"
            },
            "100": {
                "value": "#E7D8FD",
                "type": "color"
            },
            "200": {
                "value": "#D0B2FA",
                "type": "color"
            },
            "300": {
                "value": "#AE7EF1",
                "type": "color"
            },
            "400": {
                "value": "#8D4FE3",
                "type": "color"
            },
            "500": {
                "value": "#6D2CC9",
                "type": "color"
            },
            "600": {
                "value": "#582A98",
                "type": "color"
            },
            "700": {
                "value": "#41236B",
                "type": "color"
            },
            "800": {
                "value": "#2D1B46",
                "type": "color"
            },
            "900": {
                "value": "#1D132B",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA73F7

Color Lab

Pairs with #AA73F7

UI roles & guardrails

In real applications

Scales

Every model

Export