What color is #AA74BF?

#AA74BF is a medium purple. In RGB it is rgb(170, 116, 191), and in HSL hsl(283, 37%, 60%).

Is #AA74BF accessible as text?

On white, #AA74BF has a contrast ratio of 3.52:1 (fails WCAG AA for body text); on black it is 5.96:1 (passes). For text placed on #AA74BF, use black for the best readability.

What is the closest Tailwind color to #AA74BF?

The nearest Tailwind CSS token is violet-400 (#A684FF).

What colors go well with #AA74BF?

#AA74BF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #89BF73. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA74BF below.

Is #AA74BF good for buttons?

#AA74BF works well for buttons and highlights, but use black text on #AA74BF — white text only reaches 3.52:1, below the 4.5:1 needed for normal-size labels.

Is #AA74BF the same as CSS mediumpurple?

No — #AA74BF is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color.

#AA74BF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA74BF

Not just a swatch — here's how #AA74BF works with other colors. Named schemes with #AA74BF in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #AA74BF Accent #A5C4C5 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Amethyst opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #AA74BF Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #AA74BF Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #AA74BF Secondary #C3B0CB Support #9C9087 Ink #18140F

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #AA74BF Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #CE9CE1

Amethyst is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Amethyst.

Build a working theme in the generator →

Color Lab

How #AA74BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 48/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 50/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 36/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 55/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 79/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 28/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA74BF

For UI

For branding

For interior

For fashion

People also use #AA74BF with

Cool Gray Pale Violet Red Pistachio Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.3:1. Use

Subtle surface Use #EDE5F0 for cards and hover fills. Tint 80

Avoid beside #BF73BB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA74BF at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA74BF;
  --color-base-rgb: 170 116 191;
  --color-base-oklch: oklch(64.2% 0.123 316.1);
  --color-50: #F9F4FA;
  --color-100: #EEE3F3;
  --color-200: #DDC7E5;
  --color-300: #C2A0CF;
  --color-400: #A67AB8;
  --color-500: #895A9B;
  --color-600: #6B4A78;
  --color-700: #4E3856;
  --color-800: #342839;
  --color-900: #211A24;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  amethyst: {
    50: '#F9F4FA',
    100: '#EEE3F3',
    200: '#DDC7E5',
    300: '#C2A0CF',
    400: '#A67AB8',
    500: '#895A9B',
    600: '#6B4A78',
    700: '#4E3856',
    800: '#342839',
    900: '#211A24',
  },
}

$base: #AA74BF;
$base-ink: #141310;
$base-50: #F9F4FA;
$base-100: #EEE3F3;
$base-200: #DDC7E5;
$base-300: #C2A0CF;
$base-400: #A67AB8;
$base-500: #895A9B;
$base-600: #6B4A78;
$base-700: #4E3856;
$base-800: #342839;
$base-900: #211A24;
$base-hover: #8E4DA8;
$base-subtle: #E4D8E9;

{
    "color": {
        "base": {
            "value": "#AA74BF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F4FA",
                "type": "color"
            },
            "100": {
                "value": "#EEE3F3",
                "type": "color"
            },
            "200": {
                "value": "#DDC7E5",
                "type": "color"
            },
            "300": {
                "value": "#C2A0CF",
                "type": "color"
            },
            "400": {
                "value": "#A67AB8",
                "type": "color"
            },
            "500": {
                "value": "#895A9B",
                "type": "color"
            },
            "600": {
                "value": "#6B4A78",
                "type": "color"
            },
            "700": {
                "value": "#4E3856",
                "type": "color"
            },
            "800": {
                "value": "#342839",
                "type": "color"
            },
            "900": {
                "value": "#211A24",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA74BF

Color Lab

Pairs with #AA74BF

UI roles & guardrails

In real applications

Scales

Every model

Export