#AA76EA is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AA76EA works with other colors. Named schemes with #AA76EA in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AA76EA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA76EA at work across the surfaces designers actually ship.
:root {
--color-base: #AA76EA;
--color-base-rgb: 170 118 234;
--color-base-oklch: oklch(66.8% 0.172 302.7);
--color-50: #F7F1FD;
--color-100: #E9DBFA;
--color-200: #D3B9F4;
--color-300: #B388E7;
--color-400: #935DD5;
--color-500: #743ABB;
--color-600: #5C338E;
--color-700: #442A65;
--color-800: #2F1F42;
--color-900: #1E1528;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F7F1FD',
100: '#E9DBFA',
200: '#D3B9F4',
300: '#B388E7',
400: '#935DD5',
500: '#743ABB',
600: '#5C338E',
700: '#442A65',
800: '#2F1F42',
900: '#1E1528',
},
}
$base: #AA76EA; $base-ink: #141310; $base-50: #F7F1FD; $base-100: #E9DBFA; $base-200: #D3B9F4; $base-300: #B388E7; $base-400: #935DD5; $base-500: #743ABB; $base-600: #5C338E; $base-700: #442A65; $base-800: #2F1F42; $base-900: #1E1528; $base-hover: #8439E0; $base-subtle: #E6DAF4;
{
"color": {
"base": {
"value": "#AA76EA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F1FD",
"type": "color"
},
"100": {
"value": "#E9DBFA",
"type": "color"
},
"200": {
"value": "#D3B9F4",
"type": "color"
},
"300": {
"value": "#B388E7",
"type": "color"
},
"400": {
"value": "#935DD5",
"type": "color"
},
"500": {
"value": "#743ABB",
"type": "color"
},
"600": {
"value": "#5C338E",
"type": "color"
},
"700": {
"value": "#442A65",
"type": "color"
},
"800": {
"value": "#2F1F42",
"type": "color"
},
"900": {
"value": "#1E1528",
"type": "color"
}
}
}
}