#AA76ED is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #AA76ED works with other colors. Named schemes with #AA76ED in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #AA76ED actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #AA76ED at work across the surfaces designers actually ship.
:root {
--color-base: #AA76ED;
--color-base-rgb: 170 118 237;
--color-base-oklch: oklch(66.9% 0.175 302.1);
--color-50: #F6F1FE;
--color-100: #E8DAFB;
--color-200: #D2B7F5;
--color-300: #B186E9;
--color-400: #9159D9;
--color-500: #7137BE;
--color-600: #5B3191;
--color-700: #432866;
--color-800: #2E1E43;
--color-900: #1D1429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F6F1FE',
100: '#E8DAFB',
200: '#D2B7F5',
300: '#B186E9',
400: '#9159D9',
500: '#7137BE',
600: '#5B3191',
700: '#432866',
800: '#2E1E43',
900: '#1D1429',
},
}
$base: #AA76ED; $base-ink: #141310; $base-50: #F6F1FE; $base-100: #E8DAFB; $base-200: #D2B7F5; $base-300: #B186E9; $base-400: #9159D9; $base-500: #7137BE; $base-600: #5B3191; $base-700: #432866; $base-800: #2E1E43; $base-900: #1D1429; $base-hover: #8338E5; $base-subtle: #E6DBF5;
{
"color": {
"base": {
"value": "#AA76ED",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F1FE",
"type": "color"
},
"100": {
"value": "#E8DAFB",
"type": "color"
},
"200": {
"value": "#D2B7F5",
"type": "color"
},
"300": {
"value": "#B186E9",
"type": "color"
},
"400": {
"value": "#9159D9",
"type": "color"
},
"500": {
"value": "#7137BE",
"type": "color"
},
"600": {
"value": "#5B3191",
"type": "color"
},
"700": {
"value": "#432866",
"type": "color"
},
"800": {
"value": "#2E1E43",
"type": "color"
},
"900": {
"value": "#1D1429",
"type": "color"
}
}
}
}