What color is #AA7764?

#AA7764 is a medium, muted red-orange. In RGB it is rgb(170, 119, 100), and in HSL hsl(16, 29%, 53%).

Is #AA7764 accessible as text?

On white, #AA7764 has a contrast ratio of 3.80:1 (fails WCAG AA for body text); on black it is 5.53:1 (passes). For text placed on #AA7764, use black for the best readability.

What is the closest Tailwind color to #AA7764?

The nearest Tailwind CSS token is olive-500 (#7C7C67).

What colors go well with #AA7764?

#AA7764 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #6497AA. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA7764 below.

Is #AA7764 good for buttons?

#AA7764 works well for buttons and highlights, but use black text on #AA7764 — white text only reaches 3.80:1, below the 4.5:1 needed for normal-size labels.

Is #AA7764 the same as CSS gray?

No — #AA7764 is not the CSS named color gray, but gray (#808080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AA7764 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA7764

Not just a swatch — here's how #AA7764 works with other colors. Named schemes with #AA7764 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #AA7764 Secondary #B66422 Accent #767843 Surface #F4ECDD Anchor #3B2A20

This palette keeps Beaver as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #AA7764 Anchor #3A2A20 Surface #F0E3D0 Accent #949765 Secondary #3B3833

Beaver anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #AA7764 Secondary #7B4926 Surface #EAD9C0 Accent #42503B Anchor #5B222D

Beaver plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #AA7764 Surface #E2CEA8 Secondary #B17956 Accent #97976E Anchor #3E2C20

Beaver holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AA7764 Secondary #BEABA4 Support #9B9186 Ink #17140F

Beaver is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Beaver carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AA7764 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 71/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 55/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 37/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 93/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 81/100

Very high

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 44/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 19/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 72/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 42/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 92/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA7764

For UI

For branding

For interior

For fashion

People also use #AA7764 with

Puce Sage Green Cadet Blue Greige Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.9:1. Use

Subtle surface Use #ECE5E2 for cards and hover fills. Tint 80

Avoid beside #AA8E64 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA7764 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA7764;
  --color-base-rgb: 170 119 100;
  --color-base-oklch: oklch(61.6% 0.070 41.3);
  --color-50: #FAF6F5;
  --color-100: #F1E8E4;
  --color-200: #E2D1CA;
  --color-300: #CAAFA5;
  --color-400: #B18E81;
  --color-500: #946E61;
  --color-600: #73584F;
  --color-700: #53423C;
  --color-800: #372D29;
  --color-900: #231D1B;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  beaver: {
    50: '#FAF6F5',
    100: '#F1E8E4',
    200: '#E2D1CA',
    300: '#CAAFA5',
    400: '#B18E81',
    500: '#946E61',
    600: '#73584F',
    700: '#53423C',
    800: '#372D29',
    900: '#231D1B',
  },
}

$base: #AA7764;
$base-ink: #141310;
$base-50: #FAF6F5;
$base-100: #F1E8E4;
$base-200: #E2D1CA;
$base-300: #CAAFA5;
$base-400: #B18E81;
$base-500: #946E61;
$base-600: #73584F;
$base-700: #53423C;
$base-800: #372D29;
$base-900: #231D1B;
$base-hover: #8B5D4D;
$base-subtle: #E3D7D3;

{
    "color": {
        "base": {
            "value": "#AA7764",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF6F5",
                "type": "color"
            },
            "100": {
                "value": "#F1E8E4",
                "type": "color"
            },
            "200": {
                "value": "#E2D1CA",
                "type": "color"
            },
            "300": {
                "value": "#CAAFA5",
                "type": "color"
            },
            "400": {
                "value": "#B18E81",
                "type": "color"
            },
            "500": {
                "value": "#946E61",
                "type": "color"
            },
            "600": {
                "value": "#73584F",
                "type": "color"
            },
            "700": {
                "value": "#53423C",
                "type": "color"
            },
            "800": {
                "value": "#372D29",
                "type": "color"
            },
            "900": {
                "value": "#231D1B",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA7764

Color Lab

Pairs with #AA7764

UI roles & guardrails

In real applications

Scales

Every model

Export