What color is #AA7774?

#AA7774 is a medium, muted red. In RGB it is rgb(170, 119, 116), and in HSL hsl(3, 24%, 56%).

Is #AA7774 accessible as text?

On white, #AA7774 has a contrast ratio of 3.75:1 (fails WCAG AA for body text); on black it is 5.60:1 (passes). For text placed on #AA7774, use black for the best readability.

What is the closest Tailwind color to #AA7774?

The nearest Tailwind CSS token is olive-500 (#7C7C67).

What colors go well with #AA7774?

#AA7774 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #74A7AA. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #AA7774 below.

Is #AA7774 good for buttons?

#AA7774 works well for buttons and highlights, but use black text on #AA7774 — white text only reaches 3.75:1, below the 4.5:1 needed for normal-size labels.

Is #AA7774 the same as CSS gray?

No — #AA7774 is not the CSS named color gray, but gray (#808080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#AA7774 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #AA7774

Not just a swatch — here's how #AA7774 works with other colors. Named schemes with #AA7774 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #AA7774 Secondary #B76327 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Rose Gold as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #AA7774 Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Rose Gold sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Desert Clay Center · 5 colors

Center #AA7774 Surface #E3CDA8 Secondary #B27958 Accent #98976D Anchor #3E2C21

Rose Gold holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Lead #AA7774 Accent #ADC3B2 Surface #E6D7BE Secondary #9BA09E Anchor #28324B

Rose Gold opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #AA7774 Secondary #BFACAA Support #9B9087 Ink #17140F

Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #AA7774 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 67/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 57/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 37/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 64/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 76/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 25/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 69/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 44/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #AA7774

For UI

For branding

For interior

For fashion

People also use #AA7774 with

Rosy Brown Camel Cadet Blue Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.0:1. Use

Subtle surface Use #ECE5E5 for cards and hover fills. Tint 80

Avoid beside #AA8974 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #AA7774 at work across the surfaces designers actually ship.

Website / UI

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A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #AA7774;
  --color-base-rgb: 170 119 116;
  --color-base-oklch: oklch(62.0% 0.065 22.9);
  --color-50: #F9F6F5;
  --color-100: #F0E6E5;
  --color-200: #E0CDCC;
  --color-300: #C7AAA8;
  --color-400: #AD8785;
  --color-500: #906765;
  --color-600: #705352;
  --color-700: #513F3E;
  --color-800: #362B2B;
  --color-900: #221C1B;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  rose-gold: {
    50: '#F9F6F5',
    100: '#F0E6E5',
    200: '#E0CDCC',
    300: '#C7AAA8',
    400: '#AD8785',
    500: '#906765',
    600: '#705352',
    700: '#513F3E',
    800: '#362B2B',
    900: '#221C1B',
  },
}

$base: #AA7774;
$base-ink: #141310;
$base-50: #F9F6F5;
$base-100: #F0E6E5;
$base-200: #E0CDCC;
$base-300: #C7AAA8;
$base-400: #AD8785;
$base-500: #906765;
$base-600: #705352;
$base-700: #513F3E;
$base-800: #362B2B;
$base-900: #221C1B;
$base-hover: #8E5A57;
$base-subtle: #E3D8D7;

{
    "color": {
        "base": {
            "value": "#AA7774",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F6F5",
                "type": "color"
            },
            "100": {
                "value": "#F0E6E5",
                "type": "color"
            },
            "200": {
                "value": "#E0CDCC",
                "type": "color"
            },
            "300": {
                "value": "#C7AAA8",
                "type": "color"
            },
            "400": {
                "value": "#AD8785",
                "type": "color"
            },
            "500": {
                "value": "#906765",
                "type": "color"
            },
            "600": {
                "value": "#705352",
                "type": "color"
            },
            "700": {
                "value": "#513F3E",
                "type": "color"
            },
            "800": {
                "value": "#362B2B",
                "type": "color"
            },
            "900": {
                "value": "#221C1B",
                "type": "color"
            }
        }
    }
}

Palettes built on #AA7774

Color Lab

Pairs with #AA7774

UI roles & guardrails

In real applications

Scales

Every model

Export